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ASO Specialist

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Poland

Offer summary

Qualifications:

Minimum 2 years as ASO Specialist, Strong proficiency in ASO tools, Deep understanding of search traffic, Experience in A/B testing, Proficient in English for communication.

Key responsabilities:

  • Analyze app store performance and trends
  • Monitor key ASO metrics and optimize
  • Optimize semantic core and app metadata
  • Conduct competitor analysis and strategies
  • Collaborate with creative teams for effectiveness
Welltech logo
Welltech Information Technology & Services Scaleup https://welltech.com/
201 - 500 Employees
About Welltech
Welltech is about creating mobile applications that improve the Health of Millions of People around the World. We currently have 500+ people in our team. The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. Why do people like to work at Welltech? • We work on creating and developing our own projects. There is no outsourcing. • The company values the initiative of its workers and their ability to work independently. • The ideas and suggestions of everyone are heard, and good ideas are quickly implemented and tested out. • Clearly stated goals and priorities help workers focus on important tasks and organize their work properly. • Weekly meetings with managers give employees the opportunity to get feedback about their work and understand how to achieve the best results. About our technologies: iOS: Swift, MVC, MVVM, Dependency Injection, UIKit, Autolayout, REST API, Alamofire, In-App Purchases, Local and Remote notifications, Grand Central Dispatch, NSOperations, Core Data, Realm, AVFoundation. Android: Kotlin, MVVM, Android Architecture Components, Dependency Injection, REST API, Push Notifications, Crashlytics, Offline mode. We use PHP7, Python, Symfony4, MariaDB, MySQL, PostgreSQL, Redis, Elasticsearch, Amazon AWS (Lambda, S3, DynamoDB, RDS, SQS, etc), Docker, Kubernetes. The company has successfully implemented CI on all projects. Welltech is a data-driven company. The analytics department uses different tools. Data storage: Amazon redshift + Spectrum Data processing — R, Python BI — Data studio, Tableau Data sources — platform APIs, incoming data streams
See more Welltech offers

Job description

ASO Specialist

Location: Remote - Spain, Poland, Cyprus

Company Overview: Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

As we continue to expand our reach and impact, we are looking for a talented ASO Specialist to join our team and drive the success of our apps in the App Store and Google Play.

Position Overview: 

As an ASO Specialist at Welltech, you will be responsible for optimizing our apps' visibility and conversion rates in app stores. Your role will involve analyzing app store performance, monitoring trends, and implementing strategies to enhance organic growth and improve app positioning. You will work closely with cross-functional teams to ensure that our app pages are not only engaging but also strategically designed to attract and retain users across different regions.

Key Responsibilities:

  • App Store Performance Analysis: Conduct detailed analysis of app store performance, keeping a close eye on trends in app page designs and their effectiveness.

  • ASO Metrics Tracking: Monitor and track key ASO metrics, including keyword rankings, page conversion rates, and organic installs, to inform optimization strategies.

  • Semantic Core Optimization: Gather, refine, and optimize the semantic core, developing metadata for app pages in the App Store and Google Play across all available localizations.

  • Competitor Analysis: Analyze competitors’ strategies and devise actionable plans to increase our apps' organic traffic and visibility.

  • App Positioning Improvement: Implement strategies to improve app positioning in top charts, leveraging data insights to make informed decisions.

  • A/B Testing: Formulate hypotheses and conduct A/B testing on app store pages to optimize conversion rates and user engagement.

  • Collaboration with Creative Teams: Work closely with designers and creative teams to set clear, actionable tasks that enhance app store page effectiveness.

  • Reporting: Prepare detailed reports on A/B tests, experiments, and overall performance, presenting insights and recommendations to stakeholders.

Qualifications:

  • Experience: A minimum of 2 years of experience as an ASO Specialist preferably within the health or fitness industry

  • Technical Proficiency: Strong proficiency in ASO tools and methodologies, with experience in preparing localizations for various GEOs.

  • Search Traffic Expertise: Deep understanding of search traffic and its impact on organic metrics within app stores.

  • A/B Testing Experience: Proven experience in conducting A/B tests to optimize app store pages.

  • Analytics Tools: Familiarity with analytics tools such as AppTweak, AppFollow, AppMagic, or similar platforms.

  • Language Skills: Proficiency in English for effective written communication and reporting.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Information Technology & Services
Spoken language(s):
EnglishEnglish
Check out the description to know which languages are mandatory.

Hard Skills

App Store OptimizationWeb TrafficCompetitive AnalysisA/B TestingBusiness Intelligence ToolsCollaborative Design

Other Skills

  • Problem Reporting
  • Technical Acumen
  • Verbal Communication Skills
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