Lifecycle Marketing Coordinator

<gh-intro>
<text>

We are looking for a Lifecycle Marketing Coordinator to help expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.

</text>

</gh-intro>

<gh-about-us>
<title>About us</title>

<text>

Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!

</text>

</gh-about-us>

<gh-role-detail>

<title>About the role</title>

<text>

As a Lifecycle Marketing Coordinator, you will support the vertical Lifecycle Marketing Manager & other team members in efforts to increase activation & retention of Business Admins, Users and Work Profile Users with efficient communications – primarily by automation & optimization of email, SMS and Push campaigns.

This role is a good fit for someone with an understanding of user lifecycle, strong communication skills and high attention to detail

</text>
</gh-role-detail>

<gh-responsibilities>
<title>Main tasks and responsibilities:</title>
<bulletpoints>

• <point>With the help of the Lifecycle Marketing team, support the performance of over 2000 automated messages by setting up the campaigns, editing the copy, visuals, and target audiences</point>
• <point>Draft, localize, and implement new lifecycle messaging campaigns for active, passive, and churned users for assigned product line</point>
• <point>Work closely with 30+ local teams to support sending market-specific and global ad-hoc communications</point>
• <point>Debug and optimize active communication campaigns to ensure its best performance</point>
• <point>Analyse existing communications and implement new messaging campaigns for active and churned users</point>

</bulletpoints>
</gh-responsibilities>

<gh-requirements>

<title>About you:</title>

<bulletpoints>

• <point>You have at least 1 year of experience working in marketing, product, or a similar field</point>
• <point>You have an understanding of user lifecycle and high interest in developing the knowledge further</point>
• <point>You have excellent English copywriting skills</point>
• <point>You have high attention to detail and ability to focus and prioritise</point>
• <point>You have experience with lifecycle/email campaigns and communicating to large audiences is beneficial</point>
• <point>You have experience with customer engagement tools (Leanplum, Braze, Intercom, etc) is a plus</point>

</bulletpoints>
<text>

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!

</text>
</gh-requirements>

<gh-perks>

<title>Why you’ll love it here:</title>

<bulletpoints>

• <point>Play a direct role in shaping the future of mobility.</point>
• <point>Impact millions of customers and partners in 500+ cities across 45 countries.</point>
• <point>Work in fast-moving autonomous teams with some of the smartest people in the world. </point>
• <point>Accelerate your professional growth with unique career opportunities.</point>
• <point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point>
• <point>Enjoy the flexibility of working in a hybrid mode.</point>
• <point>Take care of your physical and mental health with our wellness perks.</point>
• <point>Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.</point>

</bulletpoints>
<text>*Some perks may differ depending on your location and role.</text>
</gh-perks>

</bulletpoints>
</gh-extra-credits>