Sr. Data Analyst: Revenue

We're TeeTurtle, a consumer products company that creates nerdy toys, games, apparel, and accessories. We are passionate about creating products that allow our fans to express themselves and share meaningful experiences, and we’re excited to continue expanding our team!

Position Description 

The goal of the Senior Data Analyst - Revenue is to gather data from a variety of sources, organize and distribute findings, and provide insights that improve sales and marketing functions. Through an understanding of sales, marketing, and finance data and metrics and their impacts on each other, they are able to calculate sales forecasts, identify trends and opportunities and leverage data to provide business insights that inform strategic decision-making. In addition to the accountabilities listed below, other projects and duties may be assigned.

Primary Accountabilities

• Forecasting

  • Lead and support forecasting and modeling initiatives to drive forecast accuracy and support data-driven decision-making

  • Leverage predictive analytics to forecast trends, shifts, opportunities, and challenges to deliver business insights that support critical decision-making

  • Stay up-to-date on tools and best practices and identify opportunities to leverage cutting-edge technologies and practices to improve forecasting and analytics

  • Create and manage forecasts for new product introductions, predict demand, and guide inventory and marketing strategies to support successful product launches

  • Partner with the operations team to assemble and provide monthly outbound volume forecasts for each sales channel for the 3PL partner to allow for maximum adherence to Service Level Agreements (SLAs)

• Reporting & Dashboards
  • Translate business inquiries into data analysis plans to extract, analyze, consolidate, report, and deliver answers to stakeholders
  • Lead the design and development of dashboards to track metrics and KPIs that meet the needs of stakeholders to supply up-to-date and accurate data tracking tools across the organization
  • Collaborate with sales, marketing, and finance teams to gather and curate data for analysis and develop data visualization to manage high-volume data source to facilitate ease of access and understanding
  • Generate and present regular and ad-hoc reports on sales performance, inventory levels, forecasting accuracy, and other key business metrics

• Performance Tracking and Sharing Insights
  • Develop and maintain a robust reporting framework to track and monitor sales and marketing performance
  • Utilize data insights to make recommendations that support data-driven decision-making and drive revenue, marketing, and profitability goals
  • Analyze digital marketing campaigns across relevant sales channels, including social media, search engine marketing (SEM), email marketing, and display advertising and make optimization recommendations
  • Measure and report on sales and marketing key performance indicators (KPIs) to support tracking and achieving goals
  • Utilize data analytics tools and techniques to gain and disseminate insights into customer behavior, preferences, and purchase patterns

• Continuous Improvement and Optimization
  • Work with the Business Intelligence team to identify data gaps and enable reporting for the Sales department to measure and improve performance
  • Coordinate with the Sales team to identify areas for process improvement by leveraging data
  • Stay up-to-date with the latest digital marketing trends, tools and technologies in order to make recommendations for implementations that enhance reporting capabilities