WE ARE VERITONE
Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.
Veritone is seeking a motivated Customer Marketing Manager to lead and execute customer-facing marketing communications strategies to enhance customer engagement, increase customer retention and drive customer loyalty. As the Customer Marketing Manager, you’ll be responsible for creating and implementing marketing communications programs for customers in the media, entertainment, public sector and talent acquisition industries. You will be tasked with owning our customer newsletter; sourcing, developing and promoting customer case studies; maintaining our presence on peer review sites; and driving ad hoc brand awareness campaigns. You will also focus on supporting the customer experience by outlining the customer journey and developing regular communication touchpoints that increase engagement and retention. Reporting to the Director of Corporate Communications, the Customer Marketing Manager will work closely with the marketing team, sales team, customer success team and other key stakeholders to ensure our customer marketing strategy is consistent with our values and objectives.
WHAT YOU’LL DO
- Design and execute customer-facing programs to increase engagement and promote additional products and services to existing customers in the media, entertainment, public sector and talent acquisition industries
- Create, manage and distribute customer-centric content across various channels to ensure a seamless and integrated experience
- Monitor, analyze and report on the effectiveness of campaigns to make data-driven decisions that will optimize marketing strategies and tactics
- Gather and analyze customer feedback by conducting surveys, focus groups and other methods to gather customer feedback
- Work closely with sales, product development and customer service teams to ensure alignment of marketing efforts
- Own our quarterly customer newsletter by curating and creating engaging content that communicates company updates, product developments, industry insights and customer success stories.
- Develop and promote customer case studies by conducting customer interviews, gathering data and writing detailed stories that showcase customer achievements.
- Maintain and enhance Veritone’s presence on peer review sites (e.g., G2, Trustpilot, Capterra), including developing campaigns that encourage satisfied customers to leave positive reviews and reporting on review site performance
WHAT YOU'LL NEED
Experience
- Bachelor’s degree in Marketing, Communications, Business or a related field
- At least three years of customer marketing experience in a B2B environment with a proven track record of creating and managing compelling customer marketing campaigns that deliver measurable results
- Experience with email marketing platforms and content management systems (Pardot experience preferred but not required)
- Familiarity with peer review sites and online reputation management (G2 experience preferred but not required)
- Experience working with sales and customer success teams to activate campaigns and programs
- Understanding of customer experience journeys and touchpoints that leverage paid and unpaid channels (including events and digital events) to achieve business and marketing objectives
- Experience facilitating customer conversations and building relationships with executives and decision-maker
- AI, machine learning and technology background are a plus
Skills and ability
- Exceptional writing, editing and storytelling skills
- Strong analytical skills to monitor the effectiveness of customer-facing campaigns and make data-driven decisions
- Excellent project management and time management skills with the ability to handle multiple tasks and deadlines
- Creative thinker with a data-driven approach to marketing
- Strong interpersonal skills and the ability to build relationships with customers and internal teams
- Highly organized and strongly self-motivated
WHAT WE OFFER
- An incredible opportunity to impact AI for good and empower the human with AI solutions and services
- A competitive compensation package
- Participation in the Company’s Equity Program
- Remote first + Hybrid workplace
- VERI Communities (Affinity Groups) & Belonging
- Empowerment to build your career journey at Veritone
- Flexible (Paid) Time Off
- Benefits Program: medical, dental, vision, 401K matching, and more!
- Mental health awareness and support
OUR CULTURE
- Loves learning & continuous growth; stays current on marketing trends
- Can juggle multiple projects, priorities, and deadlines with a positive attitude
- Comfortable in a fast-paced, small company environment
- Collaborative and always contributing value
- Driven to win as a team
- Remote first workplace
- Check us out!
Veritone is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE, orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. We love to continuously grow while staying ahead of trends and creating structure in an unstructured world.
If you’ve made it this far and align with our goals, we look forward to reviewing your qualifications!
DISCLOSURE
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
(Colorado & California Only*): Minimum annual salary of $70,000.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.
*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in California & Colorado.
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