Product Marketing Manager, CTE

Overview

Impact the Moment

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life. The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.

How can you make an impact?

As part of the Portfolio Marketing team, the Marketing Manager will leverage market research and voice of customer data to support growth and success for our CTE solutions. This role will also serve as a contributor to our AP and electives marketing effort.

This marketing leader will be responsible for leading the strategy, planning, and execution of high-impact marketing initiatives that include market research, customer segmentation, market assessment, competitive positioning, product sampling, go-to-market launches, compelling pricing strategy, integrated marketing campaigns, developing sales tools and customer-facing presentations, setting event-based and in-market promotional strategies, developing and delivering Sales training experiences, as well as informing product development across product lines.

This is a remote position and candidates must reside and be authorized to work in the United States.

What you will be doing:

• Bring insightful questions that challenge the status quo as you assist the product team with the development of next generation tools and services.
• Synthesize data across multiple sources to make strategic recommendations.
• Collaborate within Marketing, Sales, and Product Development to bring the voice of the customer to everything you do.
• Define target audience and personas to inform product and feature vision in collaboration with Product Development.
• Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
• Must have experience partnering with product development teams as well as with successful product launches.
• Develop value proposition and messaging that speaks to customer needs and the product/feature positioning.
• Manage creative production for content, promotional, and thought leadership assets, including print and online collateral, product sampling, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
• Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.
• Uphold core business objectives by understanding and supporting the development of business cases, market value, and product development timelines from strategic planning to product launch.
• Bring a strong narrative approach to all you do - focus on telling compelling stories about our organization, programs, and products.
  
  

What you’ll need to be successful:

• Bachelor’s Degree in Marketing, Business, or Communications.
• A minimum of 5 years of experience in Product Marketing and/or Product Management in the K-12 educational publishing industry.
• Understanding of both the secondary curriculum market as well as the CTE market and customer.
• Must have experience with successful product launches.
• Led segmentation, positioning, pricing, campaigning, and new product development practices.
• Confidence and willingness to take risks and make smart decisions based on data.
• Strong ability to influence at all levels within the organization.
• Experience working with Sales leadership to identify improvements in Marketing and sales support strategy.
• Desire to learn, ask questions and challenge conventional thinking.
  
  

The pay range for this position is between $70K-$90K annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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