About The Job
Danone Türkiye is looking for a talented colleague for the
"Trade Marketing Manager" position within the consumer marketing department. If you are a passionate marketer who admires to build loveable, profitable and innovative beverage brands that lead healthy hydration, take this opportunity to GROW Together!
As the
Trade Marketing Manager, you will play an important role in driving the company to its goals through close business partnering and continuous collaboration with Sales & Marketing and Finance department. In the context of your job, you will report to Senior Trade Marketing Manager and be directly responsible from the following.
Objectives of the role
- Plans and executes product launches, yearly promotional plans and sales initiatives
- Prepares internal and external data analysis and reports to develop action plans by channel and category
- Works closely with sales, marketing, procurement teams and suppliers to actively lead the development of in-store visibility strategies per channel
- Develops and supports category initiatives including assortment review, pricing and market analysis, new item introductions
- Develops trade tools to improve volume, distribution and merchandising
- Makes field visits to monitor and develop trade marketing executions
- Creates and implements Trade Marketing strategies and communicating this to the marketing/sales teams
- Supports the development of effective category strategies
- Works with functional departments to create and implement tailored recommendations for channel & category specific needs
- Closely monitors financial performance of the categories and find out further opportunities to strengthen business growth
- Analyzes Regular Reporting of Nielsen, B2B
- Ensures strong plans in respected sales channels trade KPI's that are in place and well executed
- Implements NPD positioning and launches in field, answering the needs of customers
Key stakeholders/relationships
- All Sales Teams
- PRGM
- Commercial Analytics
- Category & Channel Development
- Sales Finance
- Marketing
- Sales Excellence
About You
About You
- Bachelor’s degree in business or related field
- Minimum 4-5 years of experience in Trade Marketing or Sales in FMCG industry
- Good command of MS Office applications & presentation skills
- Excellent command of written and spoken English
- Strong analytical mindset and knowledge of data is a plus
- Advanced communication and follow-up skills are mandatory
- Develop variable communication skills & persist to follow-up ongoing projects with internal stakeholders (sales, marketing, supply chain, finance departments)
- Result oriented, proactive, willing to take initiative
- Ability to manage relationships with sales team
About us
Being a Danoner means that you create your own working experience.
- You could design your own way of working with our hybrid working model.
- You could work from any office on your office days! Our head office is in Ataşehir and hub office is in Levent.
- You could decide your daily 8-hours of working period within our flexible-working hours practice.
- While working remotely, you create your office comfort at your home with your ergonomics package.
- We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
- Summers are flexible here! You could work fully remote for 4 weeks during July and August.
- We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
- Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability.
Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.
Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.
What we offer
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
