Freelance LinkedIn Strategist

A SaaS Client is seeking a LinkedIn Strategist (Freelance, Remote) to join our marketing team. In this role, you will develop and execute a comprehensive LinkedIn strategy to enhance the client's brand presence, engage the audience, and drive lead generation.

RESPONSIBILITIES

• Develop and implement a content strategy and calendar for LinkedIn, focusing on engaging articles, updates, and thought leadership posts that resonate with our target audience.
• Build and nurture relationships with key stakeholders, influencers, and potential clients through targeted outreach and engagement strategies.
• Monitor and analyze performance metrics, providing insights and recommendations to optimize content and engagement strategies.
• Collaborate with the marketing team to ensure consistent brand messaging across all LinkedIn communications, aligning with the client’s objectives and values.
• Plan and execute LinkedIn campaigns to promote our products, services, and events, ensuring effective targeting and messaging.
• Stay up-to-date with LinkedIn best practices and industry trends to continuously refine our approach and leverage new opportunities.

• Proven experience in social media strategy, specifically on LinkedIn, with a track record of growing brand presence and engagement.
• Strong understanding of B2B marketing principles and data-driven decision-making.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with social media listening tools.