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AU Content Strategist & Social Media Analyst/SEO | ZR_500_JOB

72% Flex

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Australia

Offer summary

Qualifications:

5 years of relevant experience, Strong writing, SEO, social media management skills.

Key responsabilities:

Develop content strategy
Create optimized content, manage social media
Analyze performance metrics, refine strategies

PeoplePartners Inc. https://www.peoplepartnersbpo.com/

201 - 500 Employees

See more PeoplePartners Inc. offers

Job description

Your missions

This is a remote position.

Job Overview:

The Content Strategist & Social Media Analyst/SEO will develop and execute a comprehensive content strategy that supports our marketing objectives and business goals. This role will be responsible for creating and managing content, optimizing for SEO, driving social media engagement, and analyzing performance metrics to continually refine strategies.

Job Description:

Content Strategy Development: Plan and manage a content calendar, conduct audience research, and set guidelines for consistent tone and style.

Content Creation and Management: Oversee creation of various content types (blogs, videos, infographics), curate relevant third-party content, and ensure content is error-free and optimized for SEO.

SEO Optimization: Conduct keyword research, optimize on-page and technical SEO, and build quality backlinks to improve search rankings.

Social Media Management: Develop and implement content distribution strategies, manage posting schedules, engage with the community, and track brand mentions and trends.

Analytics and Reporting: Monitor KPIs, prepare performance reports, and use data to refine content and marketing strategies.

Collaboration and Coordination: Work with internal teams and external partners, provide training on best practices, and ensure content supports broader business objectives.

Continuous Improvement: Stay updated on industry trends, experiment with new content and SEO techniques, and incorporate feedback to refine strategies.

Requirements

5 years of relevant experience

Content Creation and Copywriting:

Strong Writing Skills: Demonstrated ability to produce clear, engaging, and persuasive content tailored to various audiences and platforms.
Storytelling: Expertise in crafting compelling narratives that resonate with the target audience and align with brand messaging.
Editing and Proofreading: Attention to detail in editing and proofreading content to ensure it is error-free and consistent with brand guidelines.

SEO (Search Engine Optimization):

Keyword Research: Proficiency in identifying and using relevant keywords to enhance content visibility and search rankings.
On-Page SEO: Understanding of optimizing content structure, meta tags, headings, and images for improved search engine performance.
Technical SEO: Familiarity with website optimization techniques, including site speed, mobile optimization, and indexing.
Link Building: Knowledge of strategies to acquire quality backlinks to boost website authority and search rankings.

Social Media Management:

Platform Proficiency: Expertise in managing major social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Content Distribution: Ability to create and schedule platform-optimized posts.
Engagement Tactics: Skills in engaging with followers, responding to comments, and building an online community.
Social Listening: Capability to monitor brand mentions and industry trends to inform content and engagement strategies.

Analytical and Data Interpretation:

Performance Tracking: Experience with analytics tools (e.g., Google Analytics, SEMrush, Hootsuite) to monitor content and social media performance.
Data Analysis: Ability to interpret data and metrics to evaluate the effectiveness of content, SEO, and social media strategies.
Reporting: Proficiency in creating detailed reports to highlight successes, trends, and areas for improvement.

Strategic Planning:

Content Strategy Development: Ability to design and implement a content strategy that aligns with business objectives and audience needs.
Audience Research: Skills in researching and understanding the target audience to produce relevant and impactful content.
Trend Awareness: Staying current with industry trends, algorithm changes, and new tools to maintain a competitive edge.

Creativity and Innovation:

Creative Thinking: Capacity to generate fresh and engaging content ideas and campaigns.
Content Ideation: Skills in brainstorming and developing new content formats and strategies to maintain audience engagement.

Collaboration and Communication:

Cross-Department Collaboration: Ability to effectively work with marketing, design, sales, and development teams to align content with broader business goals.
Communication Skills: Strong verbal and written communication skills to present ideas, strategies, and collaborate with team members.

Project Management:

Time Management: Ability to handle multiple projects simultaneously, meet deadlines, and ensure high-quality output.
Organizational Skills: Strong skills in managing content calendars, social media schedules, and ongoing projects.

Technical Skills:

Drupal Content Management: Proficiency in managing and publishing content within the Drupal 10 CMS, including node creation, taxonomy management, and content workflow.
HubSpot-Specific Skills: Knowledge of integrating content strategies with HubSpot CRM, managing lead nurturing workflows, and using HubSpot’s analytics tools for performance tracking and reporting.
Google Ads: Experience in setting up, managing, and optimizing Google Ads campaigns, including understanding keyword research, ad copywriting, bid management, and performance analysis using key metrics like CTR, Quality Score, conversion rate, and CPC.