Social Media Manager

We seek an experienced and creative Social Media Manager to spearhead our digital presence and strategy. The role involves supervising the development and implementation of social media campaigns, overseeing content production, and evaluating performance metrics to enhance engagement and expand our brand.

Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing objectives and business goals. Create and manage a strategic roadmap for social media initiatives.
• Oversee the creation and curation of high-quality content for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Develop content calendars and ensure timely and relevant posting.
• Plan, execute, and manage social media campaigns, including paid advertising, promotions, and influencer collaborations. Monitor campaign performance and make data-driven adjustments to maximize results.
• Actively engage with followers by responding to comments, messages, and mentions. Foster a positive community and build strong relationships with the audience. Address and resolve any issues or concerns in a timely manner.
• Monitor and analyze social media metrics using tools such as Google Analytics, social media insights, and other analytics platforms. Prepare detailed reports on social media performance, including engagement, reach, and ROI.
• Ensure all social media content and interactions adhere to brand guidelines and maintain a consistent voice and image across all platforms. Manage brand reputation and handle any negative feedback or crises effectively.
• Stay updated with the latest social media trends, industry developments, and emerging platforms. Identify new opportunities and strategies to leverage trends and enhance the company's social media presence.
• Work closely with internal teams, including marketing, design, content, and public relations, to align social media efforts with broader marketing campaigns and business objectives. Coordinate with external partners and agencies as needed.
• Conduct analysis of competitor social media activities and industry trends. Use insights to refine social media strategies and stay ahead of competitors in the digital landscape.
• Develop and implement social media policies and best practices for the organization. Ensure compliance with legal regulations, platform guidelines, and company policies.

Requirements:

• Bachelor's degree in marketing, communications, public relations, or a related field. Advanced certifications in social media management (e.g., Hootsuite, HubSpot) are advantageous.
• Proven experience as a social media manager or similar role with a track record of successfully managing social media accounts, campaigns, and strategies.
• Strong writing and editing skills with the ability to create engaging and visually appealing social media content tailored to various platforms and audiences.
• Proficiency in social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, Google Analytics, and platform-specific insights.
• Strong analytical skills with the ability to interpret social media data, generate insights, and make data-driven decisions to improve performance.
• Excellent project management skills with the ability to handle multiple social media projects, campaigns, and deadlines effectively.
• Creative mindset with the ability to develop innovative social media content and strategies that engage the audience and support brand goals.
• Strong organizational abilities with attention to detail and the capacity to manage content schedules, campaigns, and social media interactions.
• Flexibility to adapt to changing social media trends, platform algorithms, and business needs in a dynamic environment.