Who we are
Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.
What You'll Do:
As the Paid Media Marketing Manager, you will spearhead our digital advertising efforts, driving growth and optimizing performance across multiple platforms. This pivotal role requires a strategic mindset, analytical prowess, and a deep understanding of the SaaS industry. You'll collaborate with cross-functional teams to align paid media strategies with our overall business objectives, focusing on key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Advertising Spend (ROAS).
This is a high-impact role with significant opportunities for growth within our rapidly expanding company. You'll report directly to the Director of Growth Marketing and have the opportunity to make a substantial impact on our company's success.
Key Responsibilities:
Develop and execute comprehensive paid media strategies across search, social, and display channels, managing a seven-figure budget to drive customer acquisition and revenue growth
Lead and oversee external digital marketing agencies for key brands, ensuring alignment with company goals and brand guidelines
Collaborate with multiple product verticals to achieve specific growth targets and KPIs
Conduct in-depth market research, competitor analysis, and audience segmentation to inform data-driven campaign strategies
Partner closely with the Data Analytics team to leverage advanced tools such as Google Analytics 4, Google Tag Manager, Looker Studio, Salesforce, and PowerBI for campaign optimization and performance insights
Coordinate with internal design teams and CRO specialists to create high-converting landing pages and ad creative, implementing A/B tests with Hotjar and Microsoft Clarity to continuously improve performance
Synthesize complex campaign data into actionable insights, creating visually compelling reports for stakeholders at all levels of the organization
Monitor and optimize key SaaS metrics (CAC, LTV, LTV:CAC, ROAS, ROI) to inform budget allocation and demonstrate marketing's impact on revenue growth
Stay at the forefront of paid media trends, emerging platforms, and best practices, implementing innovative strategies to maintain a competitive edge
Experience using multi-touch attribution platforms like Wicked Reports to analyze customer journeys and optimize marketing spend across channels
Who You Are:
Required
Bachelor's degree in Marketing, Data Science, or equivalent combination of education and experience
3+ years of experience managing large-scale paid search accounts (seven-figure spend or higher), consistently exceeding ROAS targets by 20% or more
Proven track record in the SaaS industry or B2B agency environment, with demonstrated success in reducing CAC by at least 15% year-over-year
Current certifications in Google Ads, Meta Ads, Microsoft Advertising, and LinkedIn Ads
Google Analytics 4 Individual Qualification with demonstrated proficiency
Expert-level proficiency in Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads platforms
Advanced skills in Excel or Google Sheets, particularly for PPC campaign reporting and analysis
Experience with Salesforce CRM and SuperMetrics for data collection and reporting
Proficiency in Google Tag Manager, including DOM layer manipulation and event tracking implementation
Strong knowledge of Google Ads Editor, Google Looker Studio, and project management tools (e.g., Monday.com)
Preferred
Experience with Zapier for workflow automation
Additional certifications in relevant digital marketing disciplines
Key Attributes
Passionate about digital marketing and data-driven decision making
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Ability to thrive in a fast-paced, dynamic environment
Committed to continuous learning and staying updated on industry trends
Strong team player with excellent collaboration skills
Innovative thinker who can bring fresh ideas to our marketing strategies
Adaptable and resilient in the face of changing market conditions
Physical Considerations:
Ability to work remotely
Capable of extended periods of computer-based work Flexible to work outside regular business hours as needed
Travel Considerations:
Domestic and/or international travel up to 5% of the time
Benefit offerings designed to promote a life of balance!
At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.
Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.
Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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