Product Marketing Manager – Enterprise Developers - Worldwide

JOB SUMMARY

Storyblok is seeking a dynamic Product Marketing Manager to drive the growth of our market leading CMS in the enterprise market. You will play a pivotal role in positioning Storyblok as the preferred solution for developers and web development teams within large organizations. You will collaborate closely with sales, marketing, and product teams to develop and execute effective go-to-market strategies, create compelling messaging, and support a successful enterprise sales motion. Your ability to effectively communicate the value of Storyblok to technical audiences and drive customer acquisition will be essential for this role.

ESSENTIAL JOB FUNCTIONS

• Product Positioning and Messaging: Develop and refine compelling product positioning and messaging that resonates with technical enterprise decision-makers. Create technical content that addresses the specific needs and challenges of enterprise customers. Collaborate with product management to ensure product messaging aligns with the product roadmap.

• Campaign Execution: Work closely with the campaign marketing team to develop and execute targeted campaigns that align with enterprise sales strategies. Provide input on campaign messaging and creative assets. Measure campaign effectiveness and optimize future campaigns based on performance data.

• Enterprise Sales Enablement: Partner with the Sales Enablement function to develop and maintain comprehensive sales enablement materials, including product presentations, case studies, and sales tools. Collaborate with sales teams to develop effective sales plays and messaging. Provide product training to sales teams to ensure they can effectively articulate the value proposition of Storyblok.
• Thought Leadership: Establish Storyblok as a thought leader in the CMS category. Develop and deliver presentations, webinars, and articles on relevant topics. Participate in industry events to increase brand visibility and generate leads.
• Customer Engagement: Engage with enterprise customers to understand their needs and challenges. Provide product demonstrations and technical support to potential customers. Collect customer feedback to inform product development and improvement.
• Data Analysis and Reporting: Track and analyze key performance indicators (KPIs) related to product adoption, customer satisfaction, and revenue. Use data insights to optimize marketing strategies and product positioning. Prepare regular reports for executive leadership on product marketing performance.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certifications in product marketing, sales enablement, or technical writing are a plus.
• Proven experience in B2B SaaS product marketing, with a focus on the enterprise market.
• Strong understanding of headless CMS technology and its applications.
• Experience developing and executing go-to-market strategies for enterprise products.
• Knowledge of sales enablement best practices and tools.
• Ability to create technical content that resonates with developers and web development teams.
• Experience presenting complex technical concepts to a variety of audiences.
• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Ability to think strategically and make data-driven decisions.
• Experience working in a fast-paced, high-growth environment.