National VP, Brand Marketing

Overview:

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a National Vice President, Brand Marketing based out of our National Center office! This position can be remote based within the U.S.

In this role, you will be accountable for the development of integrated marketing strategies, plans and activation via internal and external partners for assigned Business Units and audiences for the American Heart Association/American Stroke Association. You will have oversight of teams that direct the strategy, marcom planning, reporting, data analytics, and social media across national and local initiatives with a goal of unified messaging. You will collaborate with cross functional peers and businesses to enhance and grow the way the Association shows up in the marketplace to drive brand relevance, revenue, and mission impact. You will lead and implement the Association’s brand strategy and identity efforts, accountable for brand standards, guidelines and the implementation of those strategies and assets enterprise wide. You will become a strategic partner and advisor, helping teams effectively target audiences and deepen our relationships across all Association constituents. You will collaborate with corporate sponsors, volunteers and other marketing and communications teams to position the Association as a preeminent health partner. You will lead a team of seasoned marketing professionals and provide coaching and mentorship to help grow talent and expertise.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

• Oversee enterprise brand strategies and campaigns, social media, and consumer and corporate marketing programs to drive brand relevance, growth, and mission impact.
• Lead and inspire a team of passionate marketing professionals in conceptualizing and achieving our short and long-term marketing and brand goals.
• Evolve the Association’s brand identity and standards to align with best practices and principles. And provide training and coaching to ensure a consistent and modern approach to how the Association shows up.
• Collaborate with key stakeholders on evolving the brand strategy, brand architecture, messaging, and creative visualizations as part of the Association’s second century strategic planning.
• Lead brand equity tracking, reporting, and optimization to continuously evaluate the health of the brand.
• Collaborate with cross functional leaders and business units to achieve organizational goals and scale our growth.
• Work alongside other Marketing and Communications teams to help transform the Association’s marketing function with an externally focused mindset.
• Innovate and test new platforms, technologies, and activities to increase engagement, grow our communities and enhance customer journeys.
• Offer strategic counsel across the Association, leading change management and leadership development.
• Increase engagement, traffic, and reach across Association programs, initiatives, company channels, events, and memberships by overseeing brand implementation, media plans and go to market strategies.
• Stay abreast of current and next-generation trends, technologies, and solutions; evaluate marketing and communications systems, processes, and procedures and drive innovation and continuous improvement; develop reporting tools, analytics, and metrics for marketing programs, to define success.

• Twelve (12) years of marketing and brand experience in a CPG company, consumer brand, healthcare organization, non-profit, or communications or storytelling organization.
• Five (5) years of experience leading, managing, and evolving large marketing teams.
• Demonstrated ability to bring vision to life from concept to creation utilizing traditional and non-traditional avenues for reach and engagement.
• Integrated Marketing and Brand expert, with a record of success across all media channels.
• Strong financial and business skills around P&L, budgeting, forecasting, and strategic planning
• Leadership and people management skills, recognizing the value of “bottom up” as well as “top down” information and idea flow; ability to deliver results through both influence and control.
• Superior written presentation, communication skills; the ability to interact credibly and diplomatically with all levels in an organization and in the outside community–tailoring communications effectively for diverse groups and stakeholders.
• Ability to effectively negotiate and manage agency partnerships, alliances with external organizations, corporate relationships, and vendors.
• Ability to meet and interact with all levels of our staff, volunteers, and the public.
• Willing to travel domestically and internationally up to 25%.
  
  

Preferred Qualifications

• Non-profit experience as a volunteer leader or staff member.
• A keen sense for design and design thinking. Persuasive ability is based not on hierarchy but influence.

Expected pay range will be $160,000 to $180,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.  This position is incentive eligible based on achieving certain targets. 
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities

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