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Director of Product Marketing

72% Flex

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Sweden

Offer summary

Qualifications:

Over 5 years of game development experience, Strong understanding of User Acquisition, Retention, and Monetization strategies, Fluent in English.

Key responsabilities:

Define games' unique value and create go-to-market strategies
Optimize marketing through data analysis
Lead team for user acquisition, retention, and monetization
Oversee communication strategy and refine marketing approaches

8Bit - Games Industry Recruitment Human Resources, Staffing & Recruiting Startup https://www.8bitplay.com/

11 - 50 Employees

See more 8Bit - Games Industry Recruitment offers

Job description

Your missions

The company is seeking a Director of Product Marketing to lead its mobile game marketing efforts. This role involves collaborating closely with developers to define the unique value of its games and create effective go-to-market strategies. The Director will optimize marketing through data analysis, and lead a team to drive user acquisition, retention, and monetization. This is a great opportunity to shape the success of the company’s games.

Responsibilities

Collaborating closely with game developers to grasp the essence of new titles, including their target audience and distinctive value proposition.
Creating a thorough go-to-market plan.
Keeping up-to-date with mobile gaming trends and competitor tactics to maintain a competitive edge.
Overseeing the entire communication strategy for the game, developing messaging that effectively engages target audiences across multiple channels.
Interpreting user data and app store analytics to pinpoint areas for enhancement and refine marketing approaches.
Leading a team of product marketing experts, offering mentorship and direction.

REQUIREMENTS

Over 5 years of experience in game development.
Familiarity with free-to-play games, with a strong preference for casual titles.
Proven leadership and project management experience.
Strong understanding of User Acquisition, Retention, and Monetization strategies.
Skilled in market segmentation and data analytics.
Fluent in English.

WHAT THEY OFFER

100% remote work
Alternatively, hybrid or on-site in the locations where the company has offices
Budget for sports and health insurance
Performance bonuses
All necessary equipment

ABOUT THE COMPANY

It’s a mobile game development company and publisher, having the team scattered across the globe and being represented in 10 countries. The company specializes in developing top casual free-to-play games that are played by millions of people all around the world.

Size of the studio: 840 people

Work mode: Remote or on-site

Office locations: Sweden, Montenegro, Bulgaria, Kazakhstan, Ukraine, Georgia, Armenia, Malta, etc.

Platform: mobile

Game Engine: Unity