Market Development Representative I

Job Summary 

May Mobility is seeking a motivated and detail-oriented Market Development Representative to support our marketing initiatives and help build out our demand and lead generation efforts. The ideal candidate will be enthusiastic about growth marketing, have a keen eye for data and trends, and be eager to develop the next stage of career growth at May Mobility. We’re looking for an individual with 1-2 years of marketing experience looking to grow their skills in growth and digital marketing.

Essential Responsibilities

• Assist in the development and execution of demand generation campaigns across various digital channels, including email, social media, content marketing, and paid advertising.
• Analyze market research to identify relevant information, topics and trends relative to our target audiences and Ideal Customer Profile. Share knowledge with the Commercial team to inform marketing strategies, and cross-functionally where required.
• Collaborate with the marketing and BD teams to create and assess compelling content that drives engagement and mid-to-late stage nurture and conversion campaigns.
• Manage and maintain HubSpot marketing database. Partner with BD to ensure Monday and HubSpot share accurate and up-to-date information such as insights and event tags.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Support the planning and execution of marketing events, including webinars, trade shows, and conferences.
• Coordinate with stakeholders (BD, RevOps, Customer Success) for pipeline reviews. Work closely with the BD SDR to ensure seamless lead handoff and follow-up.
• Assist in the creation and maintenance of marketing materials and collateral, and coordinate with our agency partners where needed.

Skills and Abilities

Success in this role typically requires the following competencies:

• Understanding of marketing and communications principles, and digital marketing channels
• Comfortable using MarTech tools such as CRM and photo/editing software
• Strong written and verbal communication skills
• Excellent organizational and productivity skills
• Able to work independently and as part of a team or cross functional task force
• Self-motivated to learn in a fast-paced environment.
• Takes initiative 

Qualifications and Experience

Candidates most successful in this role typically hold the following qualifications or comparable knowledge or experience:

Required

• Bachelor’s degree in Marketing, Business, Communications or a related field
• 1+ years of experience in demand generation or digital marketing or related roles. Internships and part-time work experience may be considered.
• Proficient with Google Suite
• Proficient with HubSpot

Desirable

• Familiar with Marketing Automation tools such as Asana and Canva
• Proficient with Adobe Creative Suite
• Proficient with iMovie or other video editing software

Physical Requirements

• Standard office working conditions which includes but is not limited to:
• Prolonged sitting
• Prolonged standing
• Prolonged computer use
• Travel required? - Minimal: 1%-10%