Your mission
- Develop and Execute Strategies: Design and implement comprehensive online performance marketing strategies across channels, including Google Ads, LinkedIn, other relevant channels, and programmatic advertising to achieve targeted KPIs.
- Campaign Management: Oversee the end-to-end management of digital marketing campaigns, from concept to execution, ensuring they align with our overall marketing objectives.
- Data-Driven Optimization: Analyze campaign performance data to identify trends and insights and adjust strategies to optimize ROAS, CPA, and other key performance metrics.
- Budget Management: Manage and allocate budgets effectively across channels, ensuring maximum efficiency and ROI.
- Collaboration: Work closely with cross-functional teams, including content, design, and product, to ensure cohesive messaging and branding across all marketing efforts.
- Stay Updated: Keep abreast of industry trends, emerging technologies, and platform updates to ensure our marketing efforts remain cutting-edge.
- Mentorship: Provide guidance and mentorship to junior marketing team members, fostering a culture of continuous learning and improvement.