Performance Marketing Lead

Our client is a creative studio and business consultancy that works at the intersection of emerging trends and consumer behavior. They are seeking a Performance Marketing Lead to drive customer acquisition and demand generation efforts with a heavy focus on performance marketing. This role will own the entire lifecycle of online campaigns, particularly in international markets like South Korea and Japan, while collaborating closely with internal teams to fuel growth.

Location:

Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Performance Marketing: Own and execute performance-based marketing campaigns across multiple platforms, including Meta, Google, YouTube, and audio channels, focusing on optimizing for CPA, CPL, and ROAS.

• Campaign Management: Set up, manage, and analyze paid media campaigns from end to end, including A/B testing, iterative improvements, and strategic pivots based on performance data.

• Cross-Channel Optimization: Collaborate with creative teams to optimize ads using generative AI, ensuring timely campaign execution and adaptation based on performance results.

• International Market Expansion: Develop and adapt marketing strategies for South Korea and Japan, leveraging the client’s partnerships in the entertainment industry.

• Analytics & Reporting: Track and report on key metrics, analyzing performance data, and providing actionable insights to refine ongoing strategies.

• Collaboration: Work closely with cross-functional teams, including creative, statistical analysts, and external partners, to ensure campaigns align with business goals and customer expectations.

• Budget Management: Take full ownership of the paid media budget, optimizing spend across all active channels to meet ROI targets.

• Email Campaigns (Nice to Have): Launch and manage basic email campaigns using Kajabi’s built-in CRM and email marketing tools to support customer retention and engagement.

What Success Looks Like:

• Effective Campaign Execution: Performance marketing campaigns that drive customer acquisition while optimizing acquisition costs.

• Data-Driven Improvements: Continuously refine campaigns based on data insights, resulting in a higher conversion rate and stronger overall ROI.

• Successful Market Entry: Launch and scale campaigns tailored for international markets, particularly in South Korea and Japan, that resonate with local audiences.

• Smooth Cross-Team Collaboration: Seamless collaboration with creative and statistical teams, ensuring that marketing strategies are both creative and data-driven.

• Growth & Scalability: Drive growth by delivering results through scalable, data-driven campaigns.

Required Skills:

• Performance Marketing Expertise: 3+ years of experience planning, executing, and managing paid media campaigns across Google, Meta, YouTube, and other digital platforms.

• Hands-On Campaign Management: Ability to manage the full lifecycle of paid campaigns, from setup to optimization and reporting.

• Analytical Mindset: Strong data analysis skills with a proven ability to make data-driven decisions and adjust strategies accordingly.

• Collaboration & Communication: Excellent communication skills, with experience working closely with creative teams to bring campaign ideas to life.

• Startup Experience: A background in venture-backed startups or fast-paced environments where adaptability and problem-solving are key.

Preferred Qualifications:

• Entertainment Industry Knowledge: Familiarity with marketing in the entertainment industry, particularly campaigns that connect global audiences with entertainment-based products.

• Email Marketing: Basic experience with email marketing tools, ideally within Kajabi or similar platforms, to manage simple retention campaigns.

• International Market Knowledge: Prior experience with APAC markets, particularly South Korea and Japan, is highly preferred.

• Generative AI: Experience using generative AI tools to collaborate on ad creatives and improve the speed and efficiency of campaign rollouts.

• APAC Market Specialization: Specific experience working with brands or products in the APAC region, particularly South Korea and Japan, is highly desirable.

The Ideal Candidate:

The ideal candidate is a performance marketing expert with deep experience in paid media, particularly in international markets. They have a proven track record of driving results through data-driven strategies and possess a strategic mindset that allows them to optimize campaigns quickly. Additionally, they are comfortable collaborating with creative teams and using AI tools to expedite campaign execution. Experience working in fast-paced, startup environments is a plus, and they should be passionate about scaling brands globally.

Opportunity:

If you’re a data-driven marketing professional with a passion for scaling performance marketing campaigns and a knack for international market expansion, we invite you to join our client’s dynamic team and help drive their global growth journey.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets