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Performance Marketing Strategist

Remote:

Full Remote

Contract:

Freelance

Experience:

Senior (5-10 years)

Work from:

Tanzania, Kenya, Congo, Uganda, Ethiopia, Egypt, Sudan, South Africa, Mozambique, Madagascar, Libya, Cameroon, Ghana, Nigeria, Tunisia...

Offer summary

Qualifications:

3-5+ years in paid digital marketing, Proficiency in data analysis tools, Experience managing Google Ads and Meta campaigns, Strong verbal and written communication skills, Ability to collaborate with creative teams.

Key responsabilities:

Develop and execute paid media strategies
Analyze campaign performance for optimization
Present client insights and performance reporting
Oversee execution of paid media campaigns
Manage campaign budgets for target efficiency

Project Growth Marketing & Advertising Startup https://www.projectgrowthmarketing.com/

2 - 10 Employees

See more Project Growth offers

Job description

Our client is a marketing firm that specializes in helping businesses grow and scale through holistic marketing strategies. They provide a combination of performance marketing, affiliate-based PR, and strategic planning to clients across industries like e-commerce and SaaS.

Location:

Fully Remote, 9 AM - 5 PM EST

About the Role:
As a Performance Marketing Strategist, you’ll lead and execute paid media strategies across multiple digital channels, collaborating with cross-functional teams and directly interacting with C-suite executives. Your expertise in performance marketing, data analysis, and creative collaboration will drive impactful results for clients. You’ll be hands-on with campaigns, from strategy development to execution and optimization, ensuring client growth and strong ROI. This role offers exposure to various digital channels and is a fantastic opportunity for someone looking to grow into a holistic performance marketer.

Key Responsibilities:

Campaign Strategy & Development:
Build and execute paid media strategies that align with client goals across SEM, paid social, display, and video campaigns. Develop strategic roadmaps outlining current performance and next steps for optimization.
Performance Analysis & Optimization:
Analyze campaign performance using tools like Google Analytics and Tag Manager, identifying trends and opportunities for optimization to drive growth and improve ROAS.
Client Collaboration & Executive Reporting:
Serve as the primary point of contact for clients, presenting clear, actionable insights and campaign performance reports directly to C-suite executives.
Creative Strategy:
Collaborate with copywriters, designers, and creative teams to develop and iterate on high-impact ad creatives. Ensure continual testing and evolution of creative assets to drive performance.
Campaign Execution & Support:
Oversee the execution of paid media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and YouTube. Ensure campaigns are set up to deliver results aligned with client expectations.
Team Collaboration & Leadership:
Foster a collaborative environment, working closely with team members to support campaign management. Align the team on goals and drive towards success through collaboration and shared ideas.
Budget Management:
Manage and optimize campaign budgets, maximizing the efficiency of client ad spend to hit aggressive ROAS and revenue targets.
Testing & Optimization:
Champion continuous A/B testing of creative assets, bidding strategies, and other campaign elements to identify areas for improvement and drive innovation.

What Success Looks Like:

Effective Campaigns:
Execute high-performing campaigns that drive customer acquisition and meet or exceed ROI targets.
Growth Impact:
Demonstrate meaningful impact on client growth through performance-based strategies and optimizations.
Client Satisfaction:
Build strong client relationships through effective communication, insights, and performance reporting.
Cross-Channel Success:
Manage multi-channel campaigns with agility and ensure seamless execution across platforms.

Qualifications:

Experience:
3-5+ years of experience in paid digital marketing with a focus on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms.
Analytical Skills:
Proficiency in data analysis using tools like Google Analytics and Excel, with the ability to translate data into actionable insights.
Platform Expertise:
Extensive experience managing and optimizing campaigns across major digital advertising platforms, including Google Ads, Meta, and YouTube.
Communication Skills:
Strong communication abilities, both written and verbal, with the skill to present complex data in a simple, meaningful way to clients and executives.
Creative Collaboration:
Experience working alongside creative teams, providing input on ad creatives that drive performance and align with campaign strategies.
Team Player:
A collaborative mindset with a passion for working in a team-driven environment, where success is achieved together.

Why Join Us?

Work with a passionate and results-driven team pushing boundaries in performance marketing. This role offers exposure to multi-channel campaigns for diverse clients and the chance to make a tangible impact on their success.