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Paid Media Strategist

extra holidays - extra parental leave - fully flexible
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5+ years in paid media strategy, Google Ads certification, Client-facing experience preferred.

Key responsabilities:

  • Develop/implement paid media strategy for various channels
  • Define important metrics for paid media performance
  • Run and oversee paid media content
  • Monitor account budget goals
  • Measure campaign success based on KPIs
  • Stay updated on paid media best practices
  • Collaborate with internal teams
  • Understand client’s business objectives
  • Ensure seamless execution of account strategies
  • Recommend process improvements
  • Research and collect data for informed strategies
  • Drive client revenue growth
SmartBug Media logo
SmartBug Media Marketing & Advertising SME https://www.smartbugmedia.com/
51 - 200 Employees
About SmartBug Media
SmartBug Media® is the full-service digital agency that assists businesses in growing revenue through demand generation, revenue operations, e-commerce marketing, and paid media. For more than 10 years, SmartBug Media has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands.Please protect yourself and beware of recruitment fraud: https://www.smartbugmedia.com/recruitment-fraud-protection
See more SmartBug Media offers

Job description

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.

We are looking to add to our dynamic, dedicated, and talented team with a top-notch Paid Media strategist with a great work ethic who thrives in organizations that are evolving and leading the way we do marketing.

**Only U.S.-based candidates will be considered as we are not currently hiring internationally**

Responsibilities and Duties:
  • Developing, implementing, and leading the account’s paid media strategy for various channels including Google Ads, Microsoft Ads, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms in service of B2B and DTC customers.
  • Defining important metrics for paid media performance
  • Running and overseeing paid media content
  • Effectively monitoring account budgetary goals
  • Measuring the success of every paid media campaign based on the performance of account KPIs
  • Staying up to date with latest paid media best practices and technologies
  • Working in and delegating multidisciplinary teams with copywriters and designers
  • Effectively collaborating with internal team members servicing the account
  • Having a deep understanding of the client’s business, objectives, and current gaps
  • Ensuring the precise and seamless execution of account strategies
  • Actively identifying and removing barriers to success
  • Understanding at a high level the marketing technology required to make plans successful while continually expanding on this knowledge as needed
  • Recommending improvements to SmartBug’s internal processes as it relates to paid media.
  • Actively researching and collecting data to help inform paid media strategies moving forward
  • The regular reporting on and monitoring of performance and optimization results
  • Driving client's revenue growth through paid media strategies and tactics
  • Rocking The Client Experience & Improving Client Retention
    • As the main point of contact for directly assigned accounts, the remote Paid Media Strategist plays a key role in creating a client experience that rocks and improves client retention. The Paid Media Strategist works to meet the client’s revenue goals, while also providing a flawless client experience through:
  • Operating as the main point of contact for all matters specific to your directly assigned accounts
  • Building and maintaining strong, long-lasting customer relationships
  • Overseeing customer account management for directly assigned accounts, including negotiating contracts and agreements to improve profit; escalating to Director as needed.
  • Developing trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors.
  • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives.
  • Coordinating with internal stakeholders to provide the client weekly status updates and also providing monthly/quarterly updates on initiatives to internal and external team members.
  • Working to resolve challenging client requests or issue escalations as needed.
  • Educating the client on critical initiatives, strategies, execution best practices, or technology.
  • Staying up-to-date with trends to help identify opportunities for the client.
  • Communicating opportunities to improve the client experience with SmartBug leadership.
  • Consistently driving value for our clients while effectively communicating that value both internally and externally
  • Other responsibilities as assigned.

    • Requirements:
  • A minimum of 5 years experience in developing, implementing, and leading paid media strategy for various channels including Google Ads , Microsoft Ads , and YouTube. LinkedIn, Facebook/Instagram, and other third-party ad platforms (preferred)
  • At least two years of experience in a client-facing or customer service role.
  • Certification in Google Ads Search.
  • Experience in paid e-commerce is a plus but not required.
  • Proven ability to manage multiple projects and consistently meet deadlines
  • Excellent organization and time management skills 
  • Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
  • Solid business acumen, management, and problem-solving skills
  • Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred
  • Proven relationship-building skills and communication experience
  • Strong presentation skills and ability to communicate with executive-level clients
  • Proficiency in Microsoft Office and Google Suite
  • Experience working remotely in similar roles is strongly preferred

    • Benefits and Perks:
  • Health insurance with company contribution
  • Paid maternity and paternity leave
  • Paid vacation
  • Paid time off
  • Unlimited sick time
  • 4-week paid sabbatical every 5 years of employment
  • Monthly remote work allowance
  • 401(k) with employer matching
  • Flexible spending plan
  • Company-funded short-term disability and life insurance
  • Long-term disability
  • Annual leadership conference, SmartBugaPalooza
  • Training budget
  • The flexibility of working remotely
  • MacBook Air issued to you at the time of hire
    • #LIRemote

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Marketing & Advertising
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Google AdsBing AdsYouTube ChannelsMedia StrategyAmazon MarketplaceLinkedIn RecruiterInstagram AdvertisingFacebook AdvertisingCustomer Relationship ManagementDirect MarketingProject ManagementB2B AdvertisingData AnalysisE-BusinessPresentation Training

    Other Skills

    • Problem Solving
    • Collaboration
    • Communication
    • Time Management
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