Our Team:
The Global Paid Social team, part of Integrated Media, operates in North America and Europe serving ad impressions worldwide. The team is highly skilled in running campaigns on social media platforms, ensuring reliable execution, and maintaining a high standard of excellence.
What You Will Do:
- Develop and Execute Paid Social Media Strategies: Plan, implement, and optimize paid social media campaigns across various platforms to achieve key performance indicators (KPIs) and business objectives.
- Campaign Management: Oversee end-to-end campaign management, including budget allocation, audience targeting, ad creatives, and bid strategy, ensuring campaigns are aligned with the overall marketing strategy.
- Data Analysis and Reporting: Analyze campaign performance data, draw insights, and prepare detailed reports. Use analytics tools to track key metrics, measure ROI, and provide recommendations for continuous improvement.
- Audience Targeting and Segmentation: Utilize advanced targeting and segmentation strategies to reach and engage specific audience segments. Stay updated on industry trends and best practices to optimize audience targeting.
- Testing: Conduct A/B testing on ad creatives, copy, and targeting parameters to refine and enhance campaign performance. Implement learnings to improve future campaigns. Conduct Conversion Lift Studies to comprehend the incremental value of using certain tactics in combination, or isolated from others to optimally distribute the Display Media budget across the Paid Social portfolio of partners.
- Collaboration with Cross-Functional Teams: Work closely with the Integrated Media Planning team, Creative team, and other stakeholders to ensure cohesive and integrated marketing efforts. Collaborate on the development of integrated campaigns.
- Stay Informed on Platform Updates and Innovations: Keep abreast of changes in social media platforms' algorithms, features, and advertising options. Implement new features and strategies to stay ahead of industry trends.
- Budget Management: Effectively manage campaign budgets, ensuring optimal allocation and return on investment. Provide accurate budget forecasts and manage spending within allocated limits.
Your Qualifications:
At Vista, we are striving to hire individuals who add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.
- Minimum 4 Years of Hands-On Paid Social Media Advertising Experience (preferably in the Retail and more towards web platform)
- Proven Track Record of Achieving Positive ROAS
- Experience Managing Budgets of $1m yearly or more
- Demonstrated Success in Audience Segmentation and Targeting
- Proficiency in Analytical Tools and Data-Driven Decision-Making
- Experience with Diverse Ad Formats and Creative Development
- Demonstrated Ability to Scale Campaigns
Nice to Have:
- Certifications: Preferred certifications include Facebook Blueprint, Pinterest Academy, Snapchat Advertising Essentials, TikTok Business Learning Center, or other relevant social media advertising certifications.
- Technical Skills: Proficiency in using social media advertising platforms such as Facebook Ads Manager, Pinterest Ads Manager, Snapchat Ads Manager, TikTok Ads Manager, Reddit Ads Manager, etc. Experience with data analytics tools like Google Analytics or Looker, and tools like smartly.io is a plus.
- Proficient understanding of MMM (Media Mix Modeling) concept and its implications.
- Strategic Thinking: Ability to think strategically, identify opportunities, and develop innovative paid social media strategies aligned with business goals.
- Communication Skills: Strong written and verbal communication skills, with the ability to convey complex ideas and strategies to both technical and non-technical stakeholders.
- Adaptability: Ability to adapt to a fast-paced and dynamic work environment, demonstrating flexibility and the capacity to handle multiple projects simultaneously.
Why You'll Love Working Here:
There is a lot to love about working at Vista. We are an award-winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.
About Us:
Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Commitment to Diversity, Equity, & Inclusion:
Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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