Manager, Sales Effectiveness

The Sales Effectiveness Manager is responsible for enhancing the productivity and efficiency of the sales team by implementing strategies, tools, and processes that drive sales performance. This role involves analyzing sales and opportunity data, identifying areas for value capture and performance improvement, and working closely with sales leadership to ensure that sales teams have the necessary resources, training, and support to achieve business goals. The ideal candidate is a strategic thinker with strong analytical skills, the ability to influence and drive change, and a deep understanding of sales processes.

Key Responsibilities:

• Sales Process Design and Optimization: Analyze current sales processes and identify inefficiencies. Develop and implement strategies to streamline workflows, reduce obstacles, and enhance overall sales productivity.
• Performance Metrics and Reporting: Design and implement key performance indicators (KPIs) to measure the effectiveness of sales activities. Regularly monitor, analyze, and report on sales metrics to provide actionable insights to sales leadership.
• Sales Tools and Technology: Evaluate, implement, and manage sales tools and technologies that enhance the effectiveness of the sales team. Ensure that tools are fully integrated into the sales process and that the team is adequately trained on their use.
• Training and Development: Collaborate with sales leadership to identify skill gaps within the sales team. Develop and deliver targeted training programs to improve sales skills, product knowledge, and the use of sales tools.
• Sales Forecasting and Planning: Assist in the development and refinement of sales forecasting models. Work with sales leadership to ensure accurate sales forecasts and that resources are aligned to meet targets.
• Sales Strategy and Alignment: Work closely with the Director of Sales Operations and other stakeholders to ensure that sales strategies are aligned with overall business objectives. Facilitate communication and collaboration between sales, marketing, and product teams.
• Change Management: Lead change initiatives within the sales organization, ensuring that new processes, tools, and strategies are successfully adopted and that any resistance is effectively managed.
• Customer Insights and Market Analysis: Gather and analyze customer feedback and market data to identify trends and opportunities for improving sales effectiveness. Use this data to inform sales strategies and tactics.