Digital Marketing Senior Executive

This is a remote position.

Job Description:

As a Mid-Level Marketing Specialist at Exavalu, you will be crucial in developing and implementing digital marketing strategies to enhance our brand visibility, generate leads, and drive customer engagement. You will collaborate closely with cross-functional teams to execute integrated marketing campaigns and leverage various channels to achieve our business objectives.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote our IT services and solutions.
  
• Oversee and optimize digital marketing channels, including website, social media platforms (e.g., LinkedIn, Twitter, Facebook), paid advertising (e.g., Google Ads, LinkedIn Ads), email marketing, and content distribution networks.
  
• Develop and maintain a content calendar to ensure consistent messaging and timely delivery across channels.
  
• Monitor channel performance metrics such as reach, engagement, click-through rates, and conversions, and adjust strategies as needed to meet objectives.
  
• Create engaging and relevant content for various digital channels, including blog posts, whitepapers, case studies, infographics, videos, and social media posts.
  
• Collaborate with subject matter experts and internal stakeholders to gather insights and develop thought leadership content that resonates with target audiences.
  
• Ensure content is optimized for search engines (SEO) and adheres to brand guidelines and messaging standards.
  
• Plan and execute integrated marketing campaigns across digital channels, from campaign ideation and planning to execution and performance analysis.
  
• Monitor key performance metrics and provide regular reports to evaluate campaign effectiveness and ROI.
  
• Collaborate closely with internal teams, including sales, product management, and creative services, to align marketing initiatives with overall business objectives and priorities.
  

Requirements

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  
• Minimum of 5-10 years of experience in digital marketing, preferably within the IT services industry.
  
• Proven expertise in developing and implementing digital marketing strategies across multiple channels.
  
• Strong understanding of social media platforms, paid advertising, email marketing, and content management systems.
  
• Proficiency in using analytics tools to track and measure campaign performance.
  
• Excellent written and verbal communication skills with the ability to create compelling content.
  
• Ability to multitask and manage multiple projects in a fast-paced environment.
  
• Team player with the ability to collaborate effectively across departments.
  
• Relevant certifications in digital marketing would be a plus.
  

Benefits

Diversity Inclusion:

At Exavalu, we are committed to building a diverse and inclusive workforce. We welcome applications for employment from all qualified candidates, regardless of race, color, gender, national or ethnic origin, age, disability, religion, sexual orientation, gender identity or any other status protected by applicable law. We nurture a culture that embraces all individuals and promotes diverse perspectives, where you can make an impact and grow your career.

Exavalu also promotes flexibility  depending on the needs of employees, customers and the business. It might be part-time work, working outside normal 9-5 business hours or working remotely.. We also have a welcome back program to help people get back to mainstream after a long break due to health or family reasons.