Sr. Marketing Lifecycle Automation Specialist

Where you’ll work: Anywhere within the US (EST, CST, MST, PST)

Marketing at GoTo  

Being direct and relatable makes work and life easier for everyone. From storytelling and content to influencer relations and user lifecycle campaigns, the Marketing team at GoTo sets the stage for how we interact with customers, prospects and employees. When you become a part of this team, you will directly be impacting the business, revenue, and image of GoTo. Come discover with us.  

Your Day to Day   

As a Marketing Automation Specialist, you would be working on: 

• Automation execution --- write, build, QA, deploy and monitor marketing campaigns and ongoing nurture flows, via email and in-product messaging.  

• Develop database segmentation --- build audience lists that drive automation touchpoints and translate into a tailored campaign and program experience for audiences across specific market segments, industries, etc.  

• Monitor and report on program and ecosystem health --- monitor audience and nurture counts within Marketo to ensure systems are operating correctly and report out on automation performance and impact for tactics of all levels (ad hoc emails, email nurtures, IPM flows). 

• Identify areas opportunity --- identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs. 

What We’re Looking For  

As a Marketing Automation Specialist, your background will look like: 

• Bachelor’s degree  

• 2+ years of experience in working in marketing, operations or in marketing automation platforms (preferably Marketo) 

• Strong attention to detail 

• Ability to multitask in a rapidly changing environment   

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.

Learn More.