Recruitment Marketing Specialist

Job Description:

At Vertex, Inc. our People + Culture practice is a unified team of agile change agents and trusted strategic partners, empowering the attraction, engagement, and development of our diverse and global talent. Through our efforts, we accelerate global growth by maximizing the potential and impact of our people in a high-performing and inclusive culture.

As a Talent Brand and Recruitment Marketing Specialist at Vertex, Inc., you will be a trusted marketing advisor to talent acquisition, business leaders and key stakeholders expressing our Employee Value Proposition and elevating our brand globally in the talent acquisition landscape.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

• As a Talent Brand and Recruitment Marketing Specialist, you will utilize innovative, go-to-market tools and approaches to maximize market reach and impact. In addition, you will be a key contributor and driver of strategy, planning and execution of best-in-class, integrated marketing campaigns to elevate our brand to prospective candidates and build talent pipelines across our lines of business.

• Collaborate with the Sourcing & Recruitment Marketing Leadership to create and execute marketing campaigns to attract top diverse talent.

• Manage projects and content calendars, working closely with DEIB, Marketing, Communication, Business, and People + Culture teams to ensure all campaign deliverables are completed on time as part of defined campaign strategies.

• Optimize employment branding on our social platforms (LinkedIn, Glassdoor, Instagram, X, and Facebook) and explore new channels.

• Collaborate with our internal stakeholders to find opportunities to drive career site performance, update content, and enhance the candidate experience.

• Serve as a strategic advisor on recruitment marketing campaign tactics and content.

• Champion the candidate experience from initial contact to onboarding, ensuring high-quality external recruiting content that reflects the company's EVP.

• Analyze and present recruitment marketing metrics to guide campaigns and provide insights through monthly scorecards and quarterly reviews.

• Perform other duties and assist with projects as assigned.

KNOWLEDGE, SKILLS AND ABILITIES:

• Creative thinker with strong problem-solving skills and ability to adapt strategies based on data/emerging trends.

• Highly organized project management skills to manage multiple projects simultaneously.

• Collaborative self-starter who enjoys partnering with a wide variety of constituencies to create impact and memorable experiences.

• Strong expertise using digital marketing tactics and strategies, including web content/SEO strategy, paid digital advertising, and social media for lead generation.

• Strong understanding of digital marketing and strategies used in recruitment (video, LI, Glassdoor, Indeed, Facebook, TikTok, etc.).

• Excellent written and verbal communication skills with recognized ability to create compelling content that resonates with diverse audiences.

• Experience with analytics tools to drive decision-making.

EDUCATION AND TRAINING:

• Bachelor’s Degree required.

• Must have five (5) plus years of professional marketing experience to include two (2) years of hands-on digital marketing, recruitment marketing, or employer branding experience.

• 3+ years of experience in talent acquisition and sourcing or a similar role.

• 1+ years of experience conducting comprehensive market research analyzing candidate behavior and industry trends.

• Proven experience using research tools and data to interpret analytics and evaluate campaign insights (e.g. Talent Neuron, LinkedIn Insights, etc.)

OTHER QUALIFICATIONS:

The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.

• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.

• Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.

• Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

COMMENTS:

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.