Global Marketing Campaign Manager

Axonius is looking for a Global Marketing Campaign Manager that will act as quarterback across the marketing team to drive pipeline-producing integrated campaigns for key buyers globally. Reporting to the Director of Global Campaigns, this is a unique opportunity for a proven demand generation professional to join a world-class marketing team that’s focused on designing and delivering programs to educate prospective customers about how Axonius products can help them build and manage a robust cybersecurity program.

What You’ll Do:

• Develop and deliver breakthrough ideas and innovative, integrated campaigns for key personas throughout the buyer's journey
• Turn solution goals and objectives into scalable, actionable integrated marketing plans that deliver results
• Quarterback across the entire marketing team (product marketing, web, PR, online, email, database, etc) to ensure high quality and timely campaign execution
• Manage and own campaign pipeline for effectiveness and results
• Collaborate with Partner Marketing to ensure campaigns can be leveraged for Channel and Technology partners
• Collaborate with sales to ensure that sales is ready to catch campaigns as they launch
• Communicate effectively and often to ensure all stakeholders are aligned
• Coordinate campaign implementation schedule to ensure campaigns are loaded on time and appropriate lead management strategies are in place
• Partner with Digital Marketing to research new vendor and program opportunities that generate leads at target CPLs
• Implement testing methodologies (A/B) to continually improve overall initiatives
• Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend

Who You Are:

• Highly adaptable: You have a proven ability to execute in a quickly evolving environment and cross-functional team environment
• Data-driven: You rely on metrics and analytics to inform decisions, measure success, and continuously improve campaign performance
• Drives significant impact: You can assess impact at the project level and pivot away from low-impact approaches quickly
• Can manage ambiguity: You’re comfortable operating without detailed guidance on how to get things done or a pre-existing playbook
• Influences stakeholders effectively: You can come up with and share your vision effectively and bring peers and cross-functional leadership on board with your plans

Your Qualifications and Skills:

• Ideal candidates must have 5+ years of experience in B2B demand generation: marketing experience in a role managing ROI-driven, multi-channel marketing campaigns as well as a strong background working closely with sales and cross functional teams
• Strong understanding of demand generation and a track record of owning campaigns and driving success
• Track record for delivering under tight deadlines
• Highly self-motivated, ability to work independently and as part of a team. Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats
• Proven communication, organizational and time management skills
• Excellent writing and presentation skills
• Proficiency in Salesforce, Marketo, and HubSpot. Goldcast knowledge is a plus
• College degree or equivalent experience

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