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Segment Marketing Manager - Industrial

Remote:

Full Remote

Contract:

Full time

Work from:

Albania, New York (USA), United States

Offer summary

Key responsabilities:

Develop tailored marketing strategies for industrial sectors
Create engaging content across multiple platforms
Collaborate with teams for effective online and offline campaigns
Identify optimal channels for target audience reach
Support sales team with necessary materials

instagrid Scaleup https://instagrid.co

201 - 500 Employees

See more instagrid offers

Job description

🚀 We are growing. Will you grow with us?

At Instagrid, we work together to make the world a little bit better. We have a strong, innovative product, a motivated team and a clear vision. What we are missing? YOU! To continue our success story, we are expanding our Marketing & Communication Team.

POSITION SUMMARY:

As the Segment Marketing Manager for the industrial segment at Instagrid Inc., you will play a pivotal role in establishing our brand as a prominent player in the construction and emergency services industries. Your mission will be to develop and lead the marketing strategies tailored for these key verticals. Working closely with the product, marketing, and sales teams, you will craft and execute campaigns to enhance Instagrid’s presence and visibility.

JOB RESPONSIBILITIES:

In this dynamic role, you will actively partner with the product, marketing, and sales teams to:

Develop and lead marketing strategies for the construction, utilities, and emergency services verticals, ensuring a cohesive and compelling brand narrative.
Create and adapt captivating, segment-specific content across diverse formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade event materials.
Collaborate within a cross-team environment to execute effective campaigns online and offline.
Identify and measure the most effective channels for reaching our target audiences within these verticals, continuously optimizing our approach to drive growth and lead generation.
Ensure the availability of essential sales support materials, including brochures, sales decks, and other collateral, to empower our sales force and key external stakeholders.
Actively participate in identifying and organizing trade events and exhibitions to showcase our cutting-edge products and solutions within the segment.
Research and engage the construction, utilities, and emergency services verticals to better understand potential customers and create effective marketing and advertising materials.