Digital Marketing Account Manager at ProperExpression

Job Type: Full Time
Location: Remote

Overview:

Are you passionate about building a career in marketing? Do you have 4 to 6 years of experience and a drive to make an impact? If so, we want you on our team! We are looking for our next Digital Marketing Account Manager to develop and execute multi-channel marketing strategies, manage client relationships, and oversee project delivery. Ideal candidates are organized, tech-savvy, and possess excellent communication skills. This fully remote position offers competitive benefits, including health, dental, vision insurance, 401K, and PTO.

Description:

ProperExpression is a boutique growth marketing agency specializing in B2B SaaS, Tech, and Professional Services. We partner with some of the most innovative tech companies in the industry. Despite being a young agency, we've doubled our revenue over the past two years and are on a fast-paced growth trajectory. As a HubSpot Platinum Partner, we've been recognized as a top agency by Excellence.com and Clutch

Why ProperExpression?

• Exciting Clients: Work with cutting-edge tech organizations.
• Growth Opportunities: Join our rapid expansion and shape your career. Sharpen your skills across marketing specialties and channels, including SEO, Content, Ads, RevOps and more.
• Dynamic Culture: Enjoy a fast-paced, fun, and team-oriented culture.
• Fully Remote: Work from anywhere in the US, Canada, or Mexico, with flexible hours aligned to USA East Coast time.
• Comprehensive Benefits: Health, dental, and vision insurance, 401K, and generous PTO.

Requirements

The Fundamentals:

• Organized and process-driven. High attention to detail.
• Client-facing personality, comfortable speaking to clients and superiors.
• Tech-Savvy: ability to learn and master marketing software such as HubSpot, SEMRush, etc.
• Excellent verbal communication and writing skills.
• Driven, self-starter personality with the ability to work in a fast-paced environment.
• Result-Driven and able to analyze and improve performance.
• Sense of ownership and pride in your performance and growth trajectory.

Direct Experience:

• 4+ Years of Professional Marketing Experience.
• At least one year in a Marketing agency environment (preferred).
• Well-versed with HubSpot (preferred) or comparable CRM software.
• Experience creating and managing successful demand generation campaigns for B2B companies
• Experience using multi-channel approaches combining advertising, SEO, emails, webinars, etc., to generate leads
• Experience analyzing campaign results and testing optimizations to improve conversions & results
• Experience overseeing the timely delivery of projects, from ideation to launch, while collaborating with cross-functional teams.
• Experience with Google’s marketing suite of products, including Google Analytics, Google Search Console, Google Ads, Google My Business, Tag Manager, etc.

Responsibilities

Marketing Strategy and Execution

• Contribute to the overall account strategy and tactics along with the Account Director.
• Participate in the formulation of marketing strategy at the inception of a client engagement.
• Develop strong positioning and Audience, Messaging, and Offer frameworks for client campaigns.
• Develop multi-channel campaign calendars under the guidance of the Account Director. This includes developing campaign themes, targeting, the structure of the offer, and distribution channels. Campaigns can include email, ads, content, SEO, webinars and more.
• Work with our team of experts and specialists, including designers, copywriters, web developers, PPC teams etc., to deliver top-quality campaigns
• Be the final reviewer on all campaign materials, ensuring quality standards and adherence to marketing best practices.
• Create performance reports, analyze results and optimize campaigns

Client Management

• Manage day-to-day relationships with clients
• Create weekly meeting agendas for client meetings and present main updates to the client
• Supervise work of account coordinators on all project management and client management-related work

Project Management

• Ensure timely delivery & proper implementation of campaigns
• Monitor internal team assignments, follow up with task owners and stakeholders, making sure everything is running on track.

Benefits:

• Health Insurance Plan
• Dental Insurance Plan
• Vision Insurance Plan
• 401K Plan
• PTO