Dear Candidate,
About us - Coders Brain is a global leader in its services, digital and business solutions that partners with its clients
to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction
through a deep-set commitment to our clients, comprehensive industry expertise and a global network of
innovation and delivery centers. We achieved our success because of how successfully we integrate with our
clients.
• Quick Implementation - We offer quick implementation for the new onboarding client.
• Experienced Team - We’ve built an elite and diverse team that brings its unique blend of talent, expertise,
and experience to make you more successful, ensuring our services are uniquely customized to your
specific needs.
• One Stop Solution - Coders Brain provides end-to-end solutions for the businesses at an affordable price
with uninterrupted and effortless services.
• Ease of Use - All of our products are user friendly and scalable across multiple platforms. Our dedicated
team at Coders Brain implements keeping the interest of enterprise and users in mind.
• Secure - We understand and treat your security with utmost importance. Hence we blend security and
scalability in our implementation considering long term impact on business benefit.
Job Description
We are seeking a dedicated and knowledgeable Salesforce Functional Marketing Cloud Consultant to
join our team. This role is pivotal in leveraging Salesforce Marketing Cloud's capabilities to create
impactful marketing strategies and campaigns. The ideal candidate will have in-depth knowledge of
the Salesforce Marketing Cloud platform and the ability to translate marketing objectives into
effective Salesforce solutions.
Depending on the specific role, as a Functional Salesforce Marketing Cloud consultant this is what
you’ll typically do:
• Marketing Cloud Expertise: Act as the subject matter expert on Salesforce Marketing Cloud.
Guide and advise on best practices for implementing, configuring, and customizing Marketing
Cloud to meet business goals.
• Business Requirements Analysis: Work closely with marketing teams and other stakeholders to
understand their marketing objectives and challenges. Translate these needs into functional and
practical Salesforce Marketing Cloud solutions.
• Salesforce Configuration and Customization: Configure and customize Marketing Cloud,
including Journey Builder, Email Studio, Social Studio, and other components, to align with
marketing strategies and campaign requirements.
• Campaign Management and Execution: Assist in the design and execution of marketing
campaigns using Salesforce Marketing Cloud. Ensure campaigns are effectively targeted and
executed for maximum engagement and ROI.
• Data Management and Analytics: Manage customer data within Marketing Cloud, ensuring data
integrity and compliance. Leverage data analytics to provide insights into campaign performance
and customer behavior.
• User Training and Support: Develop training materials and conduct training sessions for
Marketing Cloud users. Provide ongoing support to ensure users are maximizing the platform's
capabilities.
• Solution Design and Implementation: Design solutions that utilize Marketing Cloud functionality
to improve marketing operations and customer engagement. Ensure solutions are scalable and
sustainable.
• Testing and Quality Assurance: Conduct thorough testing of Marketing Cloud configurations and
campaign setups to ensure they meet business objectives and are free from defects.
• Stakeholder Communication: Act as a bridge between technical teams and marketing
stakeholders, ensuring clear communication of requirements, timelines, and deliverables.
• Documentation and Best Practices: Document all configurations, customizations, and campaign
processes. Stay updated on new Salesforce features and functionalities, recommending
improvements as appropriate.
Job requirements
• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related
field.
• Proven experience with Salesforce Marketing Cloud, including configuration and campaign
management.
• In-depth understanding of digital marketing strategies and CRM practices.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills, with the ability to engage effectiv
