Sr. Manager, Paid Media – Programmatic and Social

Company Overview

Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to “Serve Society with Superior Quality.” We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future.

We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you’re made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need. 

Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.  

Job functions include but are not limited to:

• Maintain an understanding of client business goals and marketing objectives and translate them into digital objectives/strategies

• Partner with Product and Brand teams to advise on channel/audience strategy and investment allocation across all digital channels

• Drive the development of media campaign recommendations by providing strategic insight into the best channels and targeting strategies to support campaign KPIs based on sound strategies and research

• Review, provide input, and act on campaign results and analytics, demonstrating the effectiveness of the media optimization, and articulating insights based on analytic data

• Manage internal and external relationships while planning media campaigns across multiple channels

• Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics

• 8+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility.

• Experience and responsibility managing campaign budgets.

• Extensive expertise in digital media platforms (Google DV360, Campaign Manager, Google Ads, Meta Ads Manager, Amazon Advertising, TikTok, etc..)

• Previous Leadership & Team Management

• Demonstrated business acumen and a track record of success in the media services industry

• Digital Marketing Certifications are a plus!

• Bachelor’s degree ; 10+ years of relevant experience including 7+ years management or leadership experience
  Or Master’s degree; 8+ years of relevant experience including 5-7 years management or leadership experience.

Preferred qualifications:

• Agency experience is highly desired for this role.

Apply and join our team to begin a career at Bridgestone Americas. Trust your talent; trust the journey. Be Bridgestone.

Special Note: If you do not feel you hit every qualification on this list, we encourage you to apply anyway. Studies show under-represented groups tend to pre-disqualify themselves for roles that they could otherwise perform effectively because a few qualifications are missed. That is why we interview! 

Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer.  It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.