Paid Media Specialist

Our client is at the forefront of developing solutions to combat financial crimes, providing essential tools for anti-money laundering and fraud detection. They are in search of a Paid Media Specialist with a strong B2B digital marketing background in the technology sector, ready to manage and expand their digital campaigns, particularly on LinkedIn and Google.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST or PST

Key Responsibilities:

• LinkedIn Campaign Management: Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition.

• Google Ads Strategy: Manage and optimize Google Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments.

• Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.

• 6sense Campaigns (advantageous, not a requirement): Utilize 6sense for deeper insights into account-based marketing efforts, applying intent data to improve campaign targeting.

• CRM and CMS Management: While not mandatory, utilizing tools like HubSpot, Salesforce, and Webflow for marketing ops assistance is nice to have.

• Analytics and Reporting: Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights.

What Success Looks Like:

• Lead Generation Efficiency: Your targeted campaigns on LinkedIn and Google Ads have measurably increased lead quality and quantity.

• Campaign Optimization: Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.

• Strategic Contribution: You've successfully integrated insights from 6sense to enhance the targeting and effectiveness of campaigns.
  

Required Skills and Qualifications:

• Proven Experience: At least 3-5 years in paid media management with significant B2B technology sector experience.

• LinkedIn and Google Ads Expertise: Extensive experience in managing and optimizing campaigns on these platforms.

• Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.

• Technical Skills: Knowledge of 6sense, HubSpot, Salesforce, and Webflow is advantageous but not required.

• Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.

This role offers a dynamic opportunity for a Paid Media Specialist to significantly impact a pioneering company in financial crime prevention technology. If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth in the tech sector.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets