B2B Digital Marketing Specialist (Remote) - #33759

This is a great opportunity for someone who seeks career and professional development opportunity to join a growing company and to work with a young energetic team.

Company Profile:

Our client is a young technology company located in Limerick, Ireland. Their software platforms enable manufacturers to become more sustainable and efficient. Our client offers AI-Driven Carbon Reporting technology to accurately monitor and report manufacturing carbon emissions at corporate, organizational and product levels. Their comprehensive solutions include Carbon Accounting Software, Carbon Reporting Software, and Carbon Management Systems to provide carbon emissions analysis, audit-ready carbon footprint reports, and actionable recommendations for carbon emission reduction.

Born on the shop floor and developed by data scientists, manufacturers, and sustainability experts, their easy-to-use tools make powerful AI solutions accessible to all the team.

Duties and Responsibilities:

• Develop and Execute Digital Marketing Campaigns: Plan and implement digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Manage Website and Content: Ensuring content is current and optimized for SEO, update and manage the company’s website. Collaborate with the content team to create engaging and relevant content.
• Social Media Management: Create and manage social media content and campaigns across platforms like LinkedIn and others.
• Email Marketing: Design and implement email marketing campaigns, including newsletters, promotional offers, and automated workflows.
• Analyze and Report: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and provide regular reports with insights and recommendations.
• Optimize Campaigns: Continuously test and optimize digital campaigns to improve performance and ROI. Conduct A/B testing and use data-driven insights to refine strategies.
• Stay Current with Trends: Keep up to date with the latest trends and best practices in online marketing and measurement.
• Collaborate with Cross-functional Teams: Work closely with sales, product, and creative teams to ensure consistent brand messaging and alignment of marketing efforts with business objectives.
• Budget Management: Manage and optimize the digital marketing budget to ensure cost-effective spending and high ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 3-5 years of experience in B2B digital marketing or a related field.
• Can consider undergraduate candidates with at least 5 years of experience.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, HubSpot, Mailchimp, or similar.
• Strong understanding of SEO, SEM, and PPC strategies and best practices.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Strong creative and strategic thinking skills.
• Excellent verbal and written communication skills.
• Ability to write clear, concise, and engaging marketing material.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.

Advantageous but not required:

• Experience in Sustainability related industry or projects e.g., Carbon Accounting / Reporting
• Experience working in the Manufacturing Industry

Job Type: Permanent

Employment Type: Full-time

Schedule: Monday to Friday: 8:30AM – 6:00PM UK Time

Location: Remote

Industry: Automation Machinery Manufacturing