• Develop and Execute Digital Marketing Strategies: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Content Creation: Create engaging content for various digital platforms, including website, blogs, social media, and email newsletters.
• Social Media Management: Manage and optimize our social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• SEO and SEM: Optimize website content for search engines to improve organic search rankings and manage paid search campaigns to drive traffic and conversions.
• Google Ads Management: Create, manage, and optimize Google Ads campaigns to drive traffic, leads, and sales.
• Sales Navigator Utilization: Leverage LinkedIn Sales Navigator for prospecting, lead generation, and building business relationships.
• Analytics and Reporting: Monitor and analyze digital marketing metrics to measure the success of campaigns, and provide insights and recommendations for improvement.
• Email Marketing: Develop and execute email marketing campaigns to nurture leads, engage customers, and drive sales.
• Collaborate with Teams: Work closely with the content, design, and development teams to ensure cohesive and effective marketing strategies.
• Stay Updated: Keep abreast of the latest digital marketing trends, tools, and best practices, and apply this knowledge to improve our marketing efforts.
• Budget Management: Manage and optimize the marketing budget to ensure maximum ROI.
