Marketing Content Manager - Precision Sensors and Instrumentation

Would you like to shape our marketing content strategy for the future of Energy products?
 

Do you enjoy contributing to business growth?
 

Be part of a successful team!
 

Through our three powerful brands, Panametrics, Reuter-Stokes and Druck, PSI provide customers with precision sensor and instrumentation technologies across pressure, temperature, flow, gas, moisture, radiation and neutron applications across the planet’s harshest environments.
 

Partner with the best
 

You will be responsible for the marketing content strategy and execution that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands. Success will be measured by your ability to develop and execute a winning brand and events marketing strategy.
 

As a Marketing Content Manager - Precision Sensors and Instrumentation, you will be responsible for:
 

• Devising and executing a strategy for marketing content that will be utilized in marketing campaigns for all three PSI brands.

• Partnering with those designing and running campaigns across the Marketing team to own the development of marketing content, embodying the principles of appropriate and engaging content, containing effective messaging, delivered on time and in full versus the campaign project plan to those team members who are charged with deploying the content to the correct target audience.

• Acting as a subject matter expert for content marketing and advises Product, Regional and Digital and Demand Generation teams on how best to address target customer needs through impactful marketing content, based on data and empirical experience.

• Owning the relationship with content vendors and selects appropriate partners based on campaign requirements, budget and projected outcomes.

• Ensuring all content is developed to align with overall campaign messaging and in a brand compliant manner.

• Partnering with the PSI Digital and Demand Generation Marketing Leader to develop an all-encompassing digital and demand generation marketing strategy for the Precision Sensors and Instrumentation business.

Fuel your passion
 

To be successful in this role you will:
 

• Have a Bachelor’s Degree (BA or BSc.) in Marketing, Business or another relevant subject from an accredited university or college, or equivalent knowledge and experience.

• Have demonstrable extensive experience in Content Marketing.

• Have demonstrable experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan.

• Be technically competent with expertise in content strategy, organization and execution.

• Have practical experience of vendor interfaces and negotiations to ensure best return on investment.

• Be fluent in English. Effective professional verbal and written communication – both with internal and external customers.

• Have the ability to work effectively cross-functionally with a wide range of globally located stakeholders.

• Be influential, energetic and enthusiastic, with the drive, ambition and resilience to make things happen and deliver outstanding performance.

Work in a way that works for you
 

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
 

• Working remotely from home or any other work location

• Working flexible hours - flexing the times when you work in the day to help you fit in everything in and work when you are the most productive

Working with us
 

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
 

Working for you
 

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
 

• Contemporary work-life balance policies and wellbeing activities

• Comprehensive private medical care options

• Safety net of life insurance and disability programs

• Tailored financial programs

• Additional elected or voluntary benefits