Lead Qualification Manager

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

This is where your leadership leads to success

As the Lead Qualification Manager your role is to optimize marketing lead qualification and distribution processes to ensure an efficient flow of quality leads to inside/field sales. You will collaborate with cross-functional teams, including marketing, sales, and IT, and establish and maintain effective marketing lead management strategies, systems, and workflows.

Reporting into the Director of Corporate Marketing Operations, you will lead and manage a small Marketing Lead Qualification team, providing guidance, training, and professional development. Your team is tasked with generating high value opportunities for sales by qualifying the interest and intent of marketing inquiries for sales readiness or nurture status with the goal of improving opportunity conversion and growing the opportunity/nurture pipelines. Are you ready to be a leader on the Marketing Operations team and make an impact on the business?!

What you'll be doing:

• Coaching, developing, and managing a team of Marketing Lead Qualification staff focused on inbound leads generated through marketing campaigns, website inquiries, webinars/events, tradeshows, and other channels.
• Creating, maintaining and training on scripts and content that evaluate leads based on predefined criteria to determine their level of interest, budget, authority, and timeline (BANT).
• Using customer relationship management (CRM) software to supervise and manage leads throughout the sales cycle. Monitoring and refining processes, metrics, and tools to improve the success of your team.
• Maturing processes and tools to track and report on lead qualification and funnel metrics against KPIs.
• Generating regular reports and dashboards to provide insights into lead performance and identify areas for improvement.
• Working closely with marketing, sales, and IT to ensure effective lead qualification and handover processes. Providing input on lead qualification criteria, scoring methodology, and routing rules.
• Continuously assess lead management processes, systems, and workflows to identify bottlenecks, inefficiencies, and opportunities for improvement.
• Fostering a culture of collaboration and alignment, implement process enhancements, automation, and standard methodologies based on industry trends, emerging technologies, data analysis, and market insights, to streamline lead flow and enhance overall lead management effectiveness.

What you'll bring:

• Bachelor's degree in Marketing, Business Administration/Operations, or related field.
• Minimum of 5+ years of experience in marketing, inside sales/sales, or business development. Experience working in a regulated/health sciences industry is a plus.
• Proven leadership experience in lead management, demand generation, or related role.
• Excellent organizational, process, and project management skills, with the ability to oversee multiple priorities and meet deadlines.
• Proficiency in CRM systems/ lead management tools. (e.g., Salesforce experience is desired) and marketing automation platforms (e.g. Account Engagement/Pardot, Acoustic)
• Analytical approach with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience with process improvement methodologies (e.g., Six Sigma, Lean) and understanding of lead management principles and strategies is desired.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary range for this position is $112,000 - $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview

The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
                                                                                                                                                               
EEO is the Law 
EEO is the law - Poster Supplement 
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.