Demand Generation Marketing Manager

Demand Generation Marketing Manager

The Demand Generation Marketing Manager is primarily responsible for the demand and lead generation campaigns for assigned markets/teams/solutions with a focus on crafting and executing multi-channel marketing programs, and then tracking and reporting on the results of the programs. The objective is to generate needed volume of leads, opportunities and pipeline.

Plan and Execute Best-in-Class Demand Programs

• Contribute to and develope marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of direct sales channel
• Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth
• Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email, web seminars, calling campaigns, live regional events, social media, search engine marketing, and more – to manage multi-touch campaigns
• Contribute to the campaigns, execution steps, content requirements, reporting templates, and supporting systems management
• Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline
• Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows

Collaborate Effectively with a Wide Range of Peers and Stakeholders

• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements for pipeline development
• Contribute to the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including Marketo
• Provide planning, organization, collateral creation and shipping support for external events including trade shows, conferences, and sales seminars
• Support overall company branding and awareness as part of the overall marketing initiatives and lead gen programs.
• Communicate and collaborate with other demand marketers, product marketers, sales leaders, corporate marketing, other stakeholders and external resources such as creative agencies

Desired Skills and Experience

• Experience with demand generation and marketing communications
• Go-to-market development plan capabilities – including successful launch planning positioning and execution
• Demonstrated results in improving sales pipeline/funnel close ratios
• Understanding of marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
• Experience with customer relationship management tool (Salesforce preferred)
• Creative thinking capabilities: Interest/desire to learn and adopt new marketing strategies and tactics
• Excellent written and oral communications skills
• Strong interpersonal skills: ability to influence others without formal authority and build partnerships within the organization

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Blackbaud is a remote-first company which embraces a flexible remote work culture.  Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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Benefits Include:

• Medical, dental, and vision insurance

• Remote-first workforce

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Volunteer for vacation

• Opportunities to connect to build community and belonging

• Pet insurance, legal and identity protection

• Tuition reimbursement program