Director, Customer Marketing

Who We Are

SOCi is one of the fastest growing technology companies in the United States, ranking in the top tier of Inc 5000’s Fastest Growing Companies in America list for the last several years consistently.  The builder of an award-winning enterprise SaaS marketing platform, and one of Forbes’ Best Startup Employers, SOCi boasts hundreds of the world’s largest brands as its customers. At SOCi, nothing is more important to us than the clients we service every day. The SOCi platform specifically solves complicated marketing and workflow problems for national and global multi-location brands that want to scale and optimize their presence. View more on our Awards & Accolades here! 

How You’ll Make an Impact

The Director, Customer Marketing will be responsible for developing and implementing strategies to foster customer advocacy and drive pipeline growth. This role involves leading a team, managing customer engagement initiatives, and overseeing communication strategies including lifecycle nurtures, virtual events, product announcements, and advocacy programs. The Director will:

• Collaborate with cross-functional teams to map and optimize the customer journey, ensuring timely and relevant communication. Oversee the creation and execution of customer lifecycle nurture campaigns to ensure consistent and personalized communication 
• Oversee SOCi’s advocacy initiatives and continue to expand SOCi’s advocacy program to build brand loyalty and customer engagement. Ensure sales and marketing have the customer references and stories they need.
• Develop and execute customer marketing campaign strategies, including messaging and positioning, in collaboration with product marketing, brand, events, sales, and customer success teams.
• Understand customer needs and opportunities to set audience targets and priorities for campaigns and initiatives.
• Manage buying group customer communications, such as customer newsletters, campaigns, product release announcements.
• Identify and experiment with new channels to reach and engage customers effectively
• Execute review campaigns with 3rd party software review sites and analysts 
• Partner with MarOps to establish KPIs for customer marketing initiatives, focusing on metrics for pipeline creation, engagement, and customer buying group database health. Share insights with executive leadership and leverage insights to drive better outcomes. 
• Lead and mentor a high-performing customer marketing team, providing guidance, support, and professional development opportunities.

What You’ll Need to be Successful

• Minimum of 8 years experience in customer marketing and customer advocacy roles, with 3 to 7 years of management experience in a B2B software company
• Bachelor’s degree in marketing, communications, business, or related field required
• Strong marketing communication skills and a passion for customer service 
• Ability to identify opportunities and deliver results, experience with reporting and analysis  
• Excellent team-building and leadership abilities
• Proficiency in content creation and excellent presentation skills
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) preferred.