Social Media Specialist

This is a remote position.

Responsibilities

• Develop and execute social media strategies across Facebook, Instagram, Twitter, LinkedIn, and other relevant channels
  

• Create engaging visual content including graphics, videos, and animations using design tools
  

• Write compelling copy and captions that align with brand voice
  

• Edit and optimize videos for social media promotion
  

• Analyze performance metrics and leverage insights to refine content strategy
  

• Stay up-to-date with emerging trends, platform updates, and best practices
  

• Manage online communities and respond to comments/messages
  

• Collaborate with the team to promote products, services, and initiatives
  

• Potentially assist with managing and marketing online courses
  

Requirements

• Proven experience as a Social Media Specialist or similar role (3+ years)
  

• Excellent written and verbal communication skills
  

• Strong understanding of social media platforms, algorithms, and analytics
  

• Proficiency in design tools (Canva, Adobe Creative Suite, etc.)
  

• Video editing skills using software like Final Cut Pro or Adobe Premiere
  

• Ability to create visually appealing and on-brand content
  

• Knowledge of SEO, digital marketing, and content marketing best practices
  

• Self-motivated with strong time management and multitasking abilities