Product Marketing Lead

Why USAA?

The Opportunity

The Product Marketing team acquires new accounts, shapes and implements product-specific marketing strategies, focus on performance metrics, and deliver measurable results. Product marketers accelerate growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. The team will ideate, plan, launch, measure, and optimize marketing campaigns to drive sustainable growth at efficient Cost per Account (CPAs). Accountable for a large marketing budget and will collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Phoenix, AZ, Charlotte, NC. Relocation assistance is not available for this position.

What you'll do:  

• Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Leads the development and implementation of marketing plans and campaigns to build and deepen USAA’s relationship with existing members, and drive acquisition of new members.
• Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Leads the development of the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Models behaviors that support and embrace safe & sound business practices at scale.
• Knowledge of product related regulations, and risk and compliance requirements.
• Leverages external knowledge regarding the digital space, and networks with external partners to inspire out-of-box thinking.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Provides coaching and training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:  

• Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.
• Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
• Understanding of specific laws and rules that govern consumer products.
• Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What sets you apart:

• Experience with Life Insurance, Health Insurance, and/or Annuities
• Experience building and measuring customer experiences across omni-channel campaigns
• Strong experience partnering with or operating customer contact centers
• Ability to be diplomatically persuasive with high emotional IQ
• Intellectually curious and motivated by solving complex problems
• US military experience through military service or a military spouse/domestic partner

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $138,230 - $264,200.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.