Multimedia Designer

About Keen:

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.

If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.

Role Description:

We are seeking a versatile Multimedia Designer to support a client in the e-Commerce space. As a Multimedia Designer, you will work closely with their marketing team to design and produce visual and video assets for a variety of projects, focusing heavily on performance marketing media and paid social media content.

Responsibilities:

• Produce and edit video content, particularly user-generated content (UGC) for paid social media campaigns.
• Develop A/B tested assets for performance media, ensuring optimized results through iterative design processes.
• Create banners for email and website creative, working closely with the email marketing and marketing lead.
• Work on conversion rate optimization, leveraging design to improve user engagement and conversion metrics using conversion rate optimization best practices.
• Create visually stunning designs for digital media, including static graphics, advertising graphics, social media posts, and email design.
• Collaborate with clients' internal stakeholders to understand project briefs and requirements.
• Develop and maintain visual elements of the brand, ensuring consistency across all platforms.
• Manage design projects from discovery and strategy to ideation, iteration, and hand-off.
• Adhere to brand guidelines and standards while bringing fresh and creative ideas to the table.
• Work efficiently on tight timelines and iterate given feedback from multiple stakeholders.
• Deliver work product on cloud-design platforms like Figma and Canva, depending on client preferences.
• Create structured designs with component systems, adhering to guidelines for spacing, padding, typography, and color styles.
• Work with global clients, mainly in the United States, and adjust your schedule to accommodate projects and meeting times.
• Lead the development and execution of digital design concepts for websites, social media, display ads, email campaigns, and other digital platforms.
• Work with the PPC Marketing Team and external agencies to source and create creative assets for sponsored paid social campaigns on Facebook, Instagram, TikTok, and other platforms.
• Use UGC content and cut influencer video content into highly converting ads.
• Conduct A/B and multivariate tests of content.

Requirements

• A minimum of 2-3 years of proven experience as a Graphic Designer or Multimedia Designer, with a strong portfolio showcasing a range of design and video projects across various mediums.
• Reputable qualification in Graphic Design, Multimedia Design, Digital Media, or a related field.
• Proficiency in Design and Video softwares (Photoshop, Illustrator, InDesign, Premiere Pro) and other relevant design software such as Figma and Canva.
• Excellent knowledge of typography, color theory, and layout design principles.
• Experience with performance media design and A/B testing.
• Familiarity with video editing and best practices for paid media on platforms like Facebook and Instagram.
• Understanding of CRO best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong communication and time management skills.
• Attention to detail and a passion for creating visually appealing designs.
• Familiarity with web design principles and best practices is a plus.
• Bachelor's degree in Graphic Design or a related creative field.
• Flexibility to support clients based in the United States.

Benefits

• Hybrid remote/in-office
• Birthday off
• Professional development & training opportunities
• & More being added!