GenAI Creative Optimization Analyst

We are OLIVER+, part of OLIVER, the Inside Ideas Group and The Brandtech Group.   

We’re a global collective of creatives, technologists and production experts who create and maintain world-class content in film, CGI, motion design, digital, print and tech. We connect opportunities for clients by providing high quality solutions and capabilities to ambitious businesses all over the world.   We're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. 

Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

 
Role: GenAI Creative Optimisation Analyst   

Job Level: Snr (8+ years' experience) 

Department: Dedicated 

Industry:  Beauty 

Location: Remote working until further notice 

Time Zone Required: SAST 

Type of contract: FTC

Language: Proficiency in English is required as we are a global business 

A Little Bit About the Role: 

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER+ (part of the Inside Ideas Group) holds a unique position in the market.  

Join us as we pioneer the future of generative AI with our brand-new global AI studio function. As a Content Optimisation Analyst, you'll be at the forefront of this innovation, uncovering insights to drive peak performance of our content. Join our dynamic team and be part of shaping the next generation of AI-powered marketing for one of the world's most renowned FMCG brands. 

What You'll be Doing: 

Defining, Measuring & Evaluating Success  

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work).
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes.
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making.
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM). 

Hacking Insight & Performance  

• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content.
• Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs.
• Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve.
• Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required. 

Unlocking Potential 

• Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
• Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs. 

What You'll Need: 

AI, Analytics & Strategic Skills 

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work.
• Possess strong analytics and data-driven experience, driving insights that push boundaries.
• Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data.  
• Embrace an innovative approach to data and consumer insights, pioneering new paths to success.
• Leverage interest in applying data to understand audience behaviour. 

Technical Proficiency 

• Deep understanding of ad account setups, metrics, evaluation and how this drives results.
• Comfortable aggregating multiple data sources to evaluate effectiveness.
• Proficiency with tools such as Brandwatch, Global Web Index, Audiense.
• Excel in data storytelling for non-technical audiences, ensuring insights resonate. 

Personal Attributes 

• Possess a keen eye for detail and critical thinking, driving impactful decision-making.
• Comfortable thriving in a fast-paced, changing environment.
• Has a thirst for continual learning and pushing boundaries, driving innovation at every turn.
• Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence. 

A little bit about us 

We are OLIVER+ (previously known as MORE), part of OLIVER and the Inside Ideas Group. We’re a global collective of creatives, technologists and production experts who create and maintain world-class content in film, CGI, motion design, digital, print and tech. We connect opportunities for clients by providing high quality solutions and capabilities to ambitious businesses all over the world. 

You can find us here: 

• https://oliverplus.agency/ 
• https://vimeo.com/oliverplus 
• https://www.linkedin.com/company/oliverplus/mycompany/ 
• https://www.instagram.com/__oliver__plus/ 

Our values shape everything we do:  

Be Ambitious to succeed    

Be Imaginative to push the boundaries of what’s possible    

Be Inspirational to do groundbreaking work    

Be always learning and listening to understand    

Be Results-focused to exceed expectations    

Be actively pro-inclusive and anti-racist across our community, clients and creations    

  
OLIVER is committed to advancing Diversity, Equity, and Inclusion (DEI). We actively work to create equal opportunities for everyone, and our DEI initiatives are woven into the fabric of our company. We've set ambitious environmental goals around sustainability, and have committed to be net zero by 2030. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.      

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.