Job Description
Abercrombie & Fitch Co. is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Abercrombie, abercrombie kids, and Hollister brand communications, influencer & creator marketing and events and activations. Connecting our brands with our customers in an authentic and brand-right way has been a key to the brands’ success.
This Director role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about our brands’ key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will drive revenue, achieve vast reach and scale, inspire conversations in social feeds and earned press. Brand advocacy is a corporate pillar that is integrated into the success and future of all of our brands, delivering on a 9-digit Revenue target, thousands of advocates and billions in reach.
What Will You Be Doing?
- Participation in the seasonal brand planning process as a subject matter expert in brand communications and creator marketing
- Develop and execute comprehensive brand advocacy strategies aligned with brand and company goals
- Oversee influencer marketing campaigns, from strategy development to execution and performance analysis, some managed internally and some supported with external agencies
- Oversee affiliate marketing programs, fostering relationships with partners to drive brand visibility and meaningful sales and business outcomes, with both individuals, platforms, and editorial affiliates
- Direct brand public relations initiatives, including media relations, press releases, and crisis management; develop and maintain media relationships as it pertains to brand press and media that matter
- Plan and execute impactful events and activations that enhance brand presence and customer engagement
- Heavily coordinate with social channels to ensure alignment for engagement and posting strategies
- Work closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels
- Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties
- Collaborate intimately with legal, tax, finance, and corporate communications to adhere to brand and company standards and policies
- Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
- Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies
- Manage a team of 10+ associates of varying levels with a high-level of oversight, drive, and transparency
What Do You Need To Bring?
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- Proven experience (10+ years) in a senior marketing role with deep, proven experience in these disciplines; some retail experience strongly preferred
- Proof of experience in managing significant scale of brand advocacy programming
- An ability to manage a lot at one time, across disciplines, team members, brands, tactics and seasons
- Demonstrated success in developing and implementing campaigns that drive Traffic and Revenue, as well as Brand Awareness and Customer Acquisition
- Understanding of Gen Z/the global high school teen and Millenials/late 20-somethings
- Strong leadership skills with experience in managing and mentoring a team
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
- A comfort in communicating with leaders of the organization to report on performance, present new strategies, and manage through company communications
- Strategic thinker with the ability to analyze data to drive decision-making
- Creative problem solver who thrives in a fast-paced environment
- Experience and comfort in detailed budget management and forecasting
- Experience in managing multiple vendor/partner relationships
Our Company
Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.
Our Values
We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
What You'll Get
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive Bonus Program
- Paid Time Off and Work From Anywhere Flexibility
- Paid Volunteer Day per Year, allowing you to give back to your community
- Merchandise Discount
- Medical, Dental and Vision Insurance Available
- Life and Disability Insurance
- Associate Assistance Program
- Paid Parental and Adoption Leave
- Access to Carrot to support your unique parenthood journey
- Access to Headspace dedicated to creating healthier, happier lives from the inside out
- 401(K) Savings Plan with Company Match
- Opportunities for Career Advancement, we believe in promoting from within
- A Global Team of People Who'll Celebrate you for Being YOU
