Offer summary
Qualifications:
Bachelor's degree required, 5+ years of brand marketing management.Key responsabilities:
- Manage brand strategy and execution
- Lead cross-functional B2C campaigns
Sophia is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. The leadership of this team is responsible for the growth and marketability of the platform and its offerings.
We are searching for a results-oriented and hands-on brand marketer with exceptional strategic, creative, and analytical skills to manage, evolve, and grow our brand with the B2C audience. The right person for this role will bring a strong POV on how to deliver exceptional results for the brand across all marketing channels.
Under the direction and guidance of the Director of Marketing, the brand manager will be responsible for the implementation of our brand strategy across of all aspects of Sophia’s B2C strategy, including; segmentation, value props, RTB’s, messaging, brand persona, etc. Additionally, they are responsible for upholding and evolving our brand strategy, including the setting of style guides, brand guidelines, and value props across the B2C audience.
The brand manager will also be the day-to-day lead on the marketing team for cross-functional B2C campaigns, including seasonal and promotional campaigns, as well as new product and course launches.
The right person for this role is someone who loves brand storytelling, loves a fast-paced and entrepreneurial environment, and works extremely well in cross-functional teams.
Essential Duties and Responsibilities:
Job Skills:
Work Experience:
Education:
Bachelor’s degree required
Other:
#LI-JD1
SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary and benefits package. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
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