Senior Analyst, Paid Social

dentsu is a modern marketing solutions company. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology.

When you join us, you'll be part of a global team that builds purposeful brands, strives to do meaningful work and leave a meaningful effect on communities.

Execution

• Build client strategy based on defined KPIs for paid social campaigns.
• Participate in weekly internal and external calls

Campaign Tracking and Analytics

• Review and analyze client data to ensure optimal performance on all campaigns in multiple channels.
• Track and reporting of campaign results and analytics.
• Review and implement results vis a vis pacing, QA and trafficking.
• Provide initial insights on campaign trends to executives and planners.

• You have experience in social media marketing and knows TikTok's advertising platform well.
• You should be able to work independently and as part of a team, with excellent communication skills and comfort with data and analytics. You must stay up-to-date with social media marketing trends.

Merkle | Cardinal Path is an equal opportunity employer; you will be considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran, or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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