Manager, Analytics Implementations

Merkle | Cardinal Path empowers brands to maximize their data and activate against it to pursue our goals. Our passionate experts are an extension of our clients' teams, applying their knowledge to help brands maximize media and technology on the path toward digital transformation.

At the highest level, you will manage the practices related to implementing analytics for our customers, and the training of staff related to these processes. You will also be involved in client-facing consulting responsibilities. You will report to the Director, Analytics Implementation.

The goal for this role is to ensure Cardinal Path is delivering deployed, high quality, web analytics implementations and other analytics infrastructure, while preparing us to grow by developing a training program for junior members of the team.

Responsibilities:

• You will collaborate with other team members to define and refine our processes for performing analytics implementations and other technical services and deploy these with the goal of improving quality of main deliverables across projects.
• You will deliver and support a training program to allow technical staff to gain knowledge on performing analytics implementations.
• You will manage a group of technical consultants
• You will mentor junior team members on accomplishing their consulting responsibilities.
• You will deliver and have oversight on main deliverables
• You will evaluate goals from multiple business teams and develop and document tracking/tagging strategies to allow individuals and teams to measure success
• You will consult with clients or agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development.
• You will work with client development teams to configure web analytics services such as Google Analytics and Adobe Analytics
• You will perform quality assurance tests on tracking implementations
• You will provide best practice consulting services to clients in solving their Web analytics platform strategy and technical needs.
• You will partner with multiple departments within our client's organization and outside the company to ensure that best practices in metrics are being exposed to our client management and core website decision makers.
• You will conduct platform training and knowledge sharing in web analytics for clients and the project team
• You will contribute to our approach to diversity, equity and inclusion (DEI)

• Bachelor's degree or equivalent
• Google Analytics Individual Qualification, Adobe Developer certification
• Knowledge of Tag Management Solutions such as Google Tag Manager, Adobe Launch, or Tealium iQ
• Minimum 5 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics
• Minimum 4 years experience with web development
• Experience with HTML and web protocols
• Advanced JavaScript skills
• Comfortable presenting findings and providing training on analytics tool usage
• Experience communicating updates and resolutions to customers and other partners

The salary range for this position is $92,000-$107,000. Actual salary within the salary range will be based on a variety of factors including relevant experience. A range of medical, dental, RRSP, paid time off, and other benefits also are available to all permanent employees.

We know through experience that different perspectives and backgrounds foster a stronger and more creative work environment that delivers better results. We aim to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

This can be a remote role (Vancouver or Toronto preferred).

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