Senior Manager, Digital Marketing

Hiring for Senior Manager, Digital Marketing

Today, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.

The Digital Commerce organization at Lonza’s Capsule & Health Ingredients (CHI) is driving a digital transformation across the division and is seeking talented, entrepreneurial thinkers to join the team.

As Senior Manager, Digital Marketing, you will be responsible for managing CHI’s global campaign playbook while developing and leveraging digital channels.

This role will be a collaboration partner with product marketing, regional marketing, commercial excellence, IT, and more. Successful candidates must be able to work at a strategic level, developing innovative solutions to further CHI’s digital marketing activities, and at a tactical level, analyzing data, solving problems, and organizing projects.

Key responsibilities:

#1 Develop and maintain CHI’s global campaign playbook

Collaborate with product marketers, regional marketers, corporate communications, and more to develop and execute CHI’s global campaign calendar and playbook in alignment with strategic objectives.

Establish and maintain scalable processes, templates, and tools to promote collaboration across stakeholders and implement best practices in campaign management and digital marketing.

#2 Digital channel optimization

Collaborate with stakeholders to develop digital marketing campaigns including content preparation, execution, analytics, and optimization across CHI’s digital channels (e.g. marketing automation, social media, website). Plan, pilot, implement, and scale new digital channels including pay-per-click, search engine optimization, display, paid search, and more.

#3 Data driven decision making and enablement.

Partner with commercial excellence, product marketing, regional marketing, and other stakeholders to track and report campaign and channel effectiveness.

Collaborate with marketing operations to strategically drive CHI’s lead management process and demand generation.

Share best-in-class practices and insights with team, fostering a culture of learning, growth, and continuous improvement
 

Education requirements:

Preferred Education Level:    Bachelor's Degree

Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.
 

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

Compensation for the role will depend on a number of factors, including the location of the successful candidate, qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.
 

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.