Digital Marketing Optimizer at RevoU

Before you start reading about the job, we suggest you to take a look at our culture & values document ;)

At RevoU, we are on a mission to transform the state of higher education in Southeast Asia, and together with it, the lives of millions of people.

We are building a more effective alternative to traditional universities and vocational schools, rethinking how education should serve both students' and employers' needs in Indonesia's booming digital economy.

Working hand in hand with industry leaders, top companies, and learning scientists we develop together the most effective programs to deliver the learning that today’s job market needs. We obsess about our students' success and are relentlessly driven by unlocking each of our student’s full potential, regardless of their background.

In our first 3 years, we have already helped thousands of students transform their careers in our journey to become the leading higher EdTech player in SouthEast Asia. Our relentless focus on student success allowed us to build our reputation as the best platform to learn the most in-demand skills for today's rapid changing economy.

In business terms, this is translating into a triple digit growth trajectory (y-o-y) of our top line, combined with positive unit economics and overall profitability on our bottom line.

If you are looking to have a real impact on people's lives by giving them the education needed to change their professional lives for the better, we might have a role for you!

About the Role

In addition to our educational initiatives, we operate a full-funnel digital marketing agency focused on effective, data-driven, and result-oriented services. We create digital marketing campaigns and online marketing strategies using paid ads and organic channels by analyzing historical data, providing in-depth competitor research, proposing execution plans, standardized reporting, and regular optimization.

As we are aiming to grow our digital marketing services, we're looking for a highly motivated and data driven Digital Marketing Optimizer to join our Marketing Services team. In this role you will work as part of the team to drive profitable growth by creating, managing and optimising paid marketing campaigns.

​Key Responsibilities in this role :

• Campaign Execution: ​Supporting the Digital Marketing Strategist to develop and execute the marketing strategy to meet client objectives
• Building Comprehensive Reporting: Generating reports to analyze the performance of digital marketing campaigns. This involves tracking key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and return on investment (ROI).
• Creative Brief: Developing creative briefs for digital marketing campaigns, outlining the objectives, target audience, messaging, and creative assets required.
• Research: Conducting market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing. This may involve analyzing customer behavior, demographics, and preferences.
• Monitoring & Optimizing Campaigns: Continuously monitoring the performance of digital marketing campaigns and making adjustments to optimize their effectiveness. This includes A/B testing, adjusting targeting parameters, refining ad creatives, and reallocating budget based on performance data
• ​Conducting daily analysis of performance and optimising to ensure we meet marketing objectives and economics
• ​Building a strong relationship with the Digital Marketing Strategist for your channels
• ​Identifying new areas of opportunity and growth to continue testing, learning and innovating
• ​Setting up and monitoring AB tests to continually improve performance of the ads and the new user journey
• ​Staying current with best practices and new advances in performance marketing and strategies employed by similar businesses

Requirements

In order to be successful in this role, we are looking for someone who has and/or is strong at:

• Goal-Oriented: Results-driven mindset with a proven ability to meet or exceed targets and quotas. A self-motivated individual who takes ownership of their work and continuously seeks improvement.
  
• Organization and Time Management: Strong organizational skills and ability to manage multiple tasks, prioritize activities, and meet deadlines in a fast-paced environment.
• Team Player: Collaborative mindset with the ability to work effectively within a team and contribute to a positive and supportive work environment.
• Mindset of continuous improvement, and a desire to help shape and enhance the customer experience.
• Independent, quick learner with attention to detail and ability to prioritise in a busy environment.
• Technical Requirements:
  • Experience handling digital marketing channels such as PPC, Paid Social and Marketplace Ads
  • Experience analyzing data on digital channels and utilising data to derive insights and suggest next steps
  • Understanding of best practice design and usability principles on digital channels.
  • Ability to analyse and understand marketing metrics to assess performance and deliver improvements.​Have experience of using Looker Data Studio

Benefits

Our first promise - the ride of a lifetime

You will be joining the company in its most exciting phase, where things will move and change at a crazy pace and where the impact you will have on the overall business trajectory will be huge.

Our company growth will mean much faster career growth than other companies of similar size. Our most talented junior employees who joined us 2 year ago, are for example now in charge of entire teams, working on some of the most exciting strategic and operational topics within the education industry.

The second promise - a good place to work

We are building a company that takes the growth of its employees on the same level as that of its students. It’s our mandate to make every one of our employees perform at the maximum of their capacity so that they can do here, at RevoU, the very best work of their lives. In practical terms:

You can read more in our Culture manifesto

The third promise – you will feel proud about your work

We believe that finding a fulfilling career should be among the most important priorities in one's life and that today’s job market offers endless opportunities to change the lives of many, for the better. You will play a fundamental role in making this possible.

And nothing will beat the sense of accomplishment once you will see that happening. Especially once you see that happening at scale.

You can see the impact we had on some of our students by reading some of their reviews

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These are 3 most important promises we are making to you.

If you are looking for typical ‘startup’ benefits, especially a flexible working environment and a very attractive package => we are offering you all these benefits as well

But don’t join us for these, join us first and foremost for the 3 reasons above.