Offer summary
Qualifications:
Experience in ABM and demand generation, Strong analytical and strategic skills.Key responsabilities:
- Develop ABM and demand gen programs
- Execute campaigns across multiple channels
About Carrot:
Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives. With Carrot, you can pursue your possible.
The Role:
Carrot is seeking an experienced Demand Generation Manager to develop and execute account-based marketing (ABM) and demand generation programs that generate new qualified pipeline, accelerate deals, and grow revenue.
You will be responsible for developing and executing personalized campaigns for target accounts, expanding existing inbound and outbound campaigns across email, in-person and virtual events, webinars, content syndication, social media, and more. You’ll also implement upselling and cross-selling strategies for existing customers to maximize customer lifetime value.
We’re looking for a proactive, highly analytical, metric-driven individual with an interest in both setting strategy and executing on it. You should have a strong track record of independently creating, implementing, and scaling ABM and demand generation tactics across the entire marketing funnel from awareness to retention, as well as comfort navigating the ambiguity inherent in a startup environment. This role will also be responsible for tracking performance across each channel and reporting on it to the broader team.
The Team:
This role will support go-to-market strategies across the full Commercial team (including Marketing, Employer and Health Plan Sales, Partnerships, and others) and Customer Success and will report to the Director of Digital Marketing.
What You’ll Do:
Preferred Qualifications:
Compensation:
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The expected base salary for this position will range from $125,000.00 - $150,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
Why Carrot?
Carrot has received national and international recognition for its pioneering work, including Best Diversity, Equity, & Inclusion Product from the Anthem Awards, Fast Company's Most Innovative Companies, CNBC's 100 Barrier Breaking Startups, and more. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, healthcare innovation and diversity, equity, and inclusion, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more.
Carrot is a remote-first company with teams in more than 40 states across the United States and dozens of countries around the world. It has received numerous workplace awards, including Fortune's Best Workplaces in Healthcare, Quartz’s Best Companies for Remote Workers, and Great Place to Work and Age-Friendly Employer certifications. Learn more at carrotfertility.com.
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