Paid Search Manager

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services.  Simply, we create meaningful technology centered experiences that enable our customers to prosper.  If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you.  If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.

Summary

Heartland continues to build a best-in-class Revenue Marketing function. We’re conducting a search for a resourceful and creative person responsible for delivering growth through paid search campaign strategy, planning, and execution.

This Paid Search Manager is responsible for overseeing all aspects of paid search advertising campaigns. This role involves a combination of strategic planning, campaign execution, performance analysis, and optimization to achieve revenue objectives. The ideal candidate’s disposition is results-driven but with a focus on enriching team culture to improve marketing performance.

What will you be doing?

• Paid Search Manager works across teams and wears many hats and loves using paid media to generate revenue growth.

• Conducts keyword research to identify relevant terms and phrases. Familiar with SEM Rush. Implements negative keywords to filter out irrelevant traffic and improve campaign efficiency.

• Develops campaign objectives, audiences, and budgets alongside Integrated Campaign Managers. Creates digital strategy and comprehensive campaign structure, including ad groups, new and updated keywords, ad copy variations, campaign landing pages, and tries various bidding strategies. 

• Sets up conversion tracking to measure campaign effectiveness and ROI; QA of digital ads across multiple platforms. Forecasting future budget requirements based on historical performance, seasonality, and business objectives.

• Excellent written and verbal communication skills; ability to write compelling ad copy, design ad extensions, and enhance ad visibility and engagement. Continuous collaboration with designers to enhance creative concepts.

• Excellent project management & organization skills

• Excellent reporting and analytical skills. Monitor spend patterns and make adjustments to avoid over or under spending, as well as, identify insights and opportunities based on KPIs such as CTR, CPC, Cost/MQL, Cost/SQL, Cost/SAL, and overall ROI.

• Ability to multitask and manage time effectively against multiple (and sometimes competing) deadlines

• Identify opportunities and execute methods to optimize the use of various technologies, such as personalization, audience segmentation and scoring.

• Perform competitive research and other media-related tasks as needed.

• Keep up to date with industry best practices and strategies. Pursuing certifications and attending industry events to enhance skills in paid search advertising, growth marketing, RevOps, and revenue marketing trends.

• Create a standard of excellence in process and support and when working with internal Marketing and Sales stakeholders.

What are the requirements?

• Bachelor’s degree (B.A) from a four-year college or university; or equivalent combination of education and experience.

• 3- 5 years experience in digital advertising and paid media. Small business technology or Fintech experience is a plus.

• Proven experience as a Media Buyer or similar role; experience in digital media is preferred.

• Possess a command over media buying, research, and planning.

• Genuine love of data, metrics, and optimizing

• Ability to take initiative and troubleshoot independently.

• Ability to adhere to assigned deadlines.

• Passionate about marketing best practices and emerging channels.

• Results-driven with a very strong ability to analyze quantitative data to determine program effectiveness and ROI.

• Must have budget management experience and financial analysis ability.

• Demonstrated results in hitting lead conversion and revenue targets.

• Excellent verbal and written communication skills; capable of building strong working relationships across all levels of the company, including sales teams.

• High-energy, creative, team-oriented individual with a passion for building businesses and brands.

• Thrives in a fast-paced environment with the ability to change and problem-solve.

• Experience with Google Ads, Bing Ads, Facebook ads, and DSPs.

• Experience with Google Analytics, Google Tag Manager, Google Data Studio, VWO, and other analytics tools is highly desirable.

• Strong systems and data analysis skills.

• Advise team members with enterprise-level Marketing Automation tools including Eloqua, Pardot, Marketo, Adobe, or similar.

• Extensive experience with data and audience segmentation including data flows and data architecture. 

• Proven capability to serve as a collaborative team player across multiple functions and geographies.

Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado.

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Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.