Brand Strategy Specialist

Juniper is a premium, custom merchandise solution for the world’s largest creators. Our mission is to transform commerce by putting world-class product capabilities in the hands of brands. We design, manufacture, market, and ship imaginative products to fans around the world.

As a Brand Specialist, you will support our Sales, Product Development, and Marketing teams to ensure that they are up to date on the ins & outs of our creators and their content. Your research & insights will help Juniper determine which custom products to create for our current creators and how to market these launches. This role will allow you to be creative and bring your own ideas to the table! If you have a strong interest in the creator economy (particularly YouTube), and thrive in a detail-oriented research role, this is an exciting opportunity for you!

What You’ll be Doing

1. Creator Research - Developing a deep understanding of a creator’s brand is critical for launching products that resonate with their audience. You will conduct extensive research on potential and current clients & will share your findings to help our teams design & launch meaningful and exciting products. 
2. Content Monitoring - Timing is paramount when it comes to creator merchandising. You will monitor a curated list of creators & report back to the team summarizing changes in their content & key metrics as well as any net new revenue-generating activities (ex. brand partnerships, merchandise, etc.). 
3. Trend Analysis - The creator economy and pop-culture are constantly evolving. You will stay up-to-date with new trends, emerging creators, and new content formats. This knowledge will help you suggest ways to keep our creator’s products relevant and exciting for their fans. 

You have

• A passion for the creator economy and an interest in the evolving landscape of digital media and popular culture.
• Strong research and analytical skills with an ability to gather, analyze, and interpret data from a variety of sources.
• A creative approach and/or a creative background
• Experience with social media platforms, especially those in the creator economy.

We have

• Competitive compensation, benefits, and paid time off including a company-wide paid shutdown during the December Holiday season. 
• A fully flexible, remote, working environment. Juniper has offices in Toronto and Vancouver; however, we let employees choose the work setting that works best for them. 
• We maintain an emphasis on healthy work balance and don’t place restrictions on working hours or breaks, but we do value honest and timely communication.
• An annual allowance that you can put towards fitness, home office set up, education/courses, or tech (among other things!).

We know that experience comes in many different forms. If you feel you're a great fit for this role based on your skills, interests, and vision, let us know why!

Juniper is an equal-opportunity employer composed of authentic, genuine, and creative individuals. We want you to come as you are! If you are in need of an accommodation as part of the interview process please let us know when you apply. 

Please note that only candidates who are selected for an interview will be contacted directly. We thank all candidates for their interest.