Marketing Automation Manager: Campaign Operations

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services.  Simply, we create meaningful technology centered experiences that enable our customers to prosper.  If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you.  If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.

Job Summary
The Marketing Automation Manager will join the Marketing Technical Operations team, reporting to the Senior Director of Marketing Tech Ops. This role will build and execute marketing automation programs in Pardot, inclusive of emails, nurture programs, lead scoring updates, landing pages as well as list and database management. 

The Marketing Automation Manager will collaborate with several different teams across the business on various marketing campaigns, lead acceleration strategy, and campaign implementation. This individual will execute programs and report on metrics to ensure proper database management, lead flow, routing, and progression.

Responsibilities

• This is a highly specialized role that requires deep knowledge of marketing automation systems and CRMs
• Be knowledgeable in HTML and CSS and used to making HTML changes when needed
• Design and deploy emails tied to a variety of marketing activities from events, email nurtures, engagement studios, list uploads and more
• Demonstrate expertise and drive consistency with campaign set up, deployment, and measurement
• Work with Revenue Marketing stakeholders to meet expected deadlines, communicate effectively, and manage a queue of work
• Deploy email testing; improve open rate, CTR, engagement, and conversion
• Collaborate with other team members on Pardot best practices, email design, testing, and audience segmentation
• Stay current with best practices and industry standards related to spam compliance and data privacy regulations
• Support business stakeholders with list acquisition as needed
• Support system and data migration projects as needed

Job Requirements

• At least 5 years of marketing experience, especially in email marketing and database management
• Extensive knowledge of Pardot, HTML, CSS, and Salesforce
• HubSpot knowledge is a nice-to-have
• Experience building and designing in Pardot as well as deploying email programs
• SaaS startup mindset: Used to fast pace and being part of a Shared Service for a larger marketing team
• Demonstrates self-leadership
• Exceptional people skills with the ability to work well with others and guide recommendations
• Exceptional communication skills, both written and verbal
• Excellent problem-solving and decision-making skills
• Experience with payments, point of sale, ecommerce, or SaaS preferred

Diversity and EEO Statements
Heartland is an organization that stands against racism, intolerance, and injustice in all its forms — one that respects, honors, and celebrates the diversity of our team members and the differences among us. Our commitment to fostering a company culture that values and respects Inclusion and Diversity is steadfast. Standing together as one company, we will continue to work to drive positive change for the communities in which we live and work and stamp out injustice. 
Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.