Web Services Manager

About GTT:

GTT is a leading global provider of secure cloud networking solutions for multinational organizations. We design and deliver solutions that leverage advanced cloud, networking and security technologies. We complement our solutions with a suite of professional services and exceptional sales and support teams in local markets around the world. We serve thousands of national and multinational companies with a portfolio that includes SD-WAN, security, Internet, voice and other connectivity options. Our services are uniquely enabled by our top-ranked, global, Tier 1 IP backbone, which spans more than 260 cities on six continents. The company culture is built on a customer-first service experience reinforced by our commitment to operational excellence and continuous improvement in our business, environmental, social and governance practices. For more information, visit gtt.net.

Role Summary:

The Web Services Manager will support our corporate website (GTT.net) and drive a best-in-class digital and website experience for our customers through consistent optimizations.  The individual in this role will be empowered to lead the collaborative design and development of intuitive user experiences resulting in subsequent analysis of user data and performance.  These insights will be used to refine and optimize the customer experience through implementations of industry best practices, software, and tools.

Job Scope/Supervision:

This role interacts with Marketing, Communications, Product teams, and Sales.  This role will report to the Director of Web Services on the Demand Generation team.

Duties and Responsibilities:

• Work with the Director of Web Services to evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate on the GTT corporate website.
• In partnership with internal resources and external agencies, manage and administer web related requests (technical and content), including enhancements, code changes, and modifications within the content management system (HTML, CSS, JavaScript, jQuery).
• Lead (plan, publish, and maintain) the development cycle for Demand Generation and Marketing focused projects that support cross-initiative alignment with the strategic vision of the website, marketing, sales, and technology roadmap. Including: write user stories, sign off on development, participate in UAT sessions, validate the release into production, communicate results, and hand off the completed technology to appropriate business partners for their use.
• Ensure website content and taxonomy is maintained, across all six sites and their respective languages, by proactively engaging and managing expectations within the Demand Generation and Global Marketing team.
• Implement content schedules and conduct audits to identify and resolve gaps to ensure continuous success of the Demand Generation and Global Marketing content strategy.
• Work closely with the development agency to maintain the flow of workload while ensuring a quick response to issues (both user and web related) and timely execution of marketing initiatives and enhancements.
• Develop and continuously optimize documentation pertaining to web related requests to improve operational efficiencies within the Global Marketing team and development partners.
• Conduct end to end testing on web related requests to ensure sound deployments and a seamless customer experience while addressing all requirements.
• With a performance and data analysis mindset, monitor web traffic, utilization, and site performance of our corporate website; evaluate data to identify, prevent and resolve UX and performance ranking issues.
• Manage the software and tools that require integration with our corporate website.
• Assist in search engine marketing planning, implementation, and management of strategy with an understanding of SEO best practices.
• Assist in managing a suite of digital marketing and web-based services such as but not limited to Google Analytics, Google Tag Manager, Google Search Console, Google My Business, Vimeo, YouTube, Wistia.
• Assist in managing the corporate Intranet (SharePoint) – work with departments across the business to understand their needs and requirements. Co-ordinating with internal IT teams and external developers to execute upon those requirements.

Required Experience/Qualifications:

• Bachelor's degree or higher; or an equivalent combination of education and experience.
• 6-8 years of experience working in a CMS/website management platform for complex, global scale, multilingual websites that serve multiple user personas and complex buyer journeys – ideally WordPress.
• The ability to serve as the Product Owner within a development cycle.
• Technically minded, with an understanding of how modern websites are designed and structured while maintaining a focus on UX/UI and accessibility considerations.
• Highly competent within HTML, CSS, JavaScript, jQuery, and other web technologies allowing updates to the source code.
• Experience working with website integrations and an understanding of how data flows, specifically to a marketing automation platform (Marketo) and CRM.
• Highly organized with excellent project management skills and the ability to manage multiple projects.
• Excellent communication and problem-solving skills, willingness to learn new technologies, and knowledge of the entire organization.
• An understanding of SEM best practices, specifically SEO (technical, on-page, and off-page) and how it relates to optimizing web related requests.
• Google Analytics and Google Tag Manager experience.
• Adobe Photoshop and Illustrator experience – experience using the entire Adobe Creative Suite.
• Microsoft SharePoint experience – experience using the entire Microsoft Suite.

Desirable Experience/Qualifications:

• Scrum Certified
• Marketing Automation (Marketo) experience
• CRM Experience
• Social Media experience

Hours/Travel/Shift:

Typical business hours for the respective time zone with occasional travel.

Core Competencies

• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Active Learning: Understanding the necessity for continuous personal growth and learning; ability to gauge one's strengths, limitations and interests accurately, and use this knowledge for purposes of performance effectiveness self-development.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Managing Multiple Priorities: Knowledge of effective self-management practices; ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Teamwork: Knowledge of the necessity and value of teamwork; experience with; ability to work cooperatively towards shared goals and being supportive of others at all levels.
• Copywriting and Editing: Knowledge of copywriting and editing; ability to write, review and edit texts and documents to promote marketing.
• Marketing Channels: Knowledge of marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.
• Marketing Systems: Knowledge of components and functionality of marketing systems; ability to utilize an organization's marketing information systems in various business circumstances.

Universal Competencies

• Continuous Improvement: Knowledge of transformation initiatives to drive fundamental changes, enhance responsiveness and efficiency to core business practices. Ability to drive cultural changes from best effort to results oriented.
• Customer First (Customer Facing): Knowledge of customer interactions, creating a culture of accountability, collaboration and partnership. Ability to build an environment supporting customer value creation at every level.
• Operational Excellence: Understanding the system-driven processes for consistency and scalability. Ability to re-focus processes and systems from integration activity to maximizing a positive customer impact and anticipating future trends.

EEO Statement

GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT’s employees to perform their job duties may result in discipline up to and including discharge.

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